Mass Media Development And Literacy

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

-Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

Mass media, simply put, is just another form of communication. We see it as ads, newspapers, the internet, and over the radio.It reaches large audiences around the world, and plays a significant role in modernization, especially in America.

How we conceive mass media comes in different ways such as: television (24 -hour news channels,) (hoarders to fashion models,) (music videos, nature documentaries, and reality shows). With videos on demand

Boske, C., and McCormack, S. (2011). Building an understanding of the role of media literacy for Latino/a high school students. High School Journal 94(4), pp. 167-186.

The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control.

In this globalization era, the internet or the virtual world has becoming more complicated and has the potential by showing more effective platform of various collaborative activities which includes academic and education purposes. The intention and the desire regarding the uses of internet world are all about the uses of the internet.

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.

Mass Communication is the study of how people receive information through what is known as Mass Media to a large crowd of the population at the same time. Or they can also say that Mass Communication is a process of which a person, group of people, or an organization send and receive messages through a channel of communication to a large of unknown and heterogeneous people and organizations. You can think of a large group of unknown and heterogeneous people as either the general public. The sender of the message is usually a professional communicator that often represents an organization.

Old media is the idea of mechanical and analogue methods of conveying media while new media is the idea of digital and binary ways of conveying media. For example if you look at the old media newspaper it was a psychical object of the days before computer technology but has now been digitized into the new media format by being made available to read through digital devices like smartphones and tablets. New and old media are currently living in a mid way state due to its early days, by this I speak of the idea of a digital native and a digital immigrant, it is the idea that some people, the digital natives are born into this world of technology and adopt it as the way of life but to the older generations the digital immigrant technology is still to alien and new to them to adopt, so currently we have

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.