Mass Media Essay

720 Words3 Pages
Mass Media:
Development and Literacy Assignment
Emily Lewis Horne
University of Phoenix
HUM 186
October 30, 2017

The Major Developments of the Mass Media
In the textbook, Media and Culture: Mass Communication in a Digital Age, written by Richard Campbell, it talks about wat mass media is and the mass media developments. It said, “The mass media are the cultural industries—the channels of communication—that produce and distribute songs, novels, TV shows, news- papers, movies, video games, Internet services, and other cultural products to large numbers of people.” There have been several major developments in the evolution of mass media during the last century. When the media first came about, there were only things like the
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So eventually when the emerging media came about, this was considered a good influence on the American culture. It became easier to access things and people could media multi task. Media multitasking can be considered a positive influence and could also be looked at as a negative influence on the American culture. Media multi task can be considered a positive influence because you are able to have access to all the latest news right then and there even when you are on another social media site. A negative influence on American culture would be that media multitasking can also take away from your social skills. You are so caught up in your phone, tablet or computer that you do not know how to socialize in person anymore (Campbell, Martin & Fabos, 2016).
The Media Convergence’s
The textbook, Media and Culture: Mass Communication in a Digital Age, written by Mr. Campbell, mentioned, “The historical development of media and communication can be traced through several overlapping phases or eras in which newer forms of technology disrupted and modified older forms—a process that many academics, critics, and media professionals began calling convergence with the arrival of the Internet.” Through a process and development, the internet came about and made things faster and more accessible. The development of the media and technology, has helped the media communicate with people from all over the world. With the internet, people are able to communicate with others,

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