Mass Media Impact On American Culture

The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of Disney’s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). “Within this context, television emerges as a consumer-oriented medium that reflects advertisers’ desire to reach a young, upscale, and primarily White audience” (Goodale1999; Henderson and Baldasty 2003: 100). As a result other races and ethnic groups other than white Americans are often put

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

There have been so many major developments in the evolution of mass media we now live in a day and age where we are constantly continuously connected. I have greatly always been fascinated by how much things have changed in just fifteen years. Fifteen years ago when I was sixteen and looking for a job. I would have to walk into an establishment and physically fill out a paper application and sometimes get an immediate interview. The other options were to use a news paper to look for jobs. Now just fifteen years later not even a century I can down load an application have my resume uploaded and apply for twenty jobs in a matter of minutes and receive call backs the same day it’s incredible. In the last century we have gone from the radio invention with just sound listening to movies, to black and white TV set, to color TV set to big flat screen TV that can go 3D.

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

In modern day United States, the media is a huge pool of information that is always apparent. Almost every household in America has a television; hundreds of channels on the television are mainly news, local or national such as Good morning Colorado, Good morning America, and World News Tonight, even talk shows such as Late Night w/Jimmy Fallon are fueled by the media.

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

Besides the media’s wide availability, another major factor that makes the media a powerful influencer over American culture is the media’s ability to select exactly what is spread to these mass audiences. Specific stories and topics can be publicized over others, and others could just be omitted. Since the media is the main source of information for the majority of the population, the stories, topics, and events that the media features on television, newspapers, and websites are what is directly affecting and

Most of what's presented in U.S. media is enthrocentric because it presents the americans as more dominant in any culture in the world that's what makes it ethnocentric. Media is used as a tool to share different ideas, information, and opinions. Our opinions are influenced by factors of media. The media has a strong influence on our lives as much as we deny it. Whether its television broadcasts, books, magazines, music; they’re all different branches of media. Media doesn’t only reflect reality, but also creates something new; doesn’t always create something good. The audience takes in what the mass media is feeding them, without responding to the information being fed to them. “Mass media as a speech without a response” (Baudrillard,

Media includes broadcasting mediums such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. The Business Dictionary defines media as, “communication channels through which news, entertainment, education, data, or promotional messages are disseminated” (“Media.”). With the right instruments, media has had a very sizable impact on American society and culture. Media has grown immensely popular and has remarkably gained influence that it’s altered the way we judge each other. American culture has exposed young children to many varieties of media; they watch TV more than once a day, some have smartphones to search the web, a few are even on Facebook; media’s become a vast component of American culture. Unfortunately, media exposes youngsters to exaggerated stereotypes, which subconsciously changes the way they perceive their peers. The media’s inaccurate illustrations of racial and gender stereotypes have done a very poor job in creating gender and race equality; they constructed the building blocks that produce repudiate feelings, which leads to discrimination. This underlying violence is a systemic violence, so as victims, we are incapable of comprehending the detrimental repercussions. American racism has evolved from this hidden violence; the media initiates the production of negative observations regarding different races through wrong representations of stereotypes..

America was founded on the values of hard work, discipline, and perseverance. These values have guarded and honored by millions of Americans from the pioneers out west to the farmers in the heartland and to the soldiers across the sea. However, the older society in America gets the softer people become. The people have forgotten these values of hard work, discipline, and perseverance. The U.S. is now a “snivelization.”

Back in the 1920s people had receive news and entertainment through the radio, which then in turn out-shined newspapers and magazines. Now day’s social media sites have become the most popular form to get the news and information. The biggest tool in the media that generates revenue by the millions every day, is advertising. The media has its way of showing us constructive information when it comes to news channels, travel and other educational shows. Kids benefit from watching these, since it can boost self-esteem, heighten interest levels in a particular subject, or encourage them to ask relevant questions.

Mass media has inched its way into almost every facet of our daily lives. No one feels this intrusion more so than women. The market is geared towards them as the biggest consumer in our society. As a woman I am aware of this fact, but not only am I a woman, I am a woman who works in the advertising business. I have a unique perspective on both sides of the spectrum. How does all this focus effect us? How does this attention effect the way we perceive ourselves? Is it harmful? Can it be helpful? These are the question I am going to answer the best I can today.

An evaluation of the last half decade shows that media and its influence on communities and society at large has expanded significantly with advancement of technology. It is apparent that in the world today, media has an influential role in the daily life of an individual. From the time that a person wakes up to the time they go to bed, they are surrounded in a world that has been developed by media. Initially there was the telegraph and the post offices, this was followed by radio, television, newspapers, magazines and now the most widely used the internet. It is important to have the basic understanding of the role of media in society at an individual level and from a holistic point of view.