Mass Media Milestone

In 20th century, every human being on the earth is familiar with television, internet and other form of media. We can see the effect of these forms of the electronic media in our daily life.

If a person wishes to be up to date on what is going on the world around them, in all facets and walks of life, then they must spend a considerable portion of time merely skimming the water of each pool of knowledge, never having the time to truly sink their feet in. This correlates directly back to the massively increased availability of information and writings, whose shoulders Birkerts puts the blame of our loss upon. Nicholas Carr cites a study done on the “behavior of visitors to two popular research sites” which gives its users an even larger degree of online texts.

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Our main objective is to explore the mass media's effects on society and see how the media has affected out way of life. Not to mention, compare the life styles of

In the past when someone needed to research something, they would need to go find a book, newspaper or other such media that had what they wanted. This usually required they go to a library or bookstore and spend time wading through large readings to find the small bit of information they need. Today, all the material anyone could ever want is at the tip of their fingers in a second. Carr sums this idea up perfectly in his article saying, “Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a jet ski”(737) and although it is very convenient and saves time it is, as Carr says, “a style that puts ‘efficiency’ and ‘immediacy’ above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology… made long and complex works of prose commonplace”(738). People are so caught up in the now and go that they tell themselves they don’t have the time to research something completely. This incomplete search could leave them without needed context or information and make their information wrong. Now, this may not be making people stupid, but it is making them lazy and often enough, incorrect. One such culprit of wrong information is social media.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

Mass media, simply put, is just another form of communication. We see it as ads, newspapers, the internet, and over the radio.It reaches large audiences around the world, and plays a significant role in modernization, especially in America.

With the invention of the printing press, during the middle ages, media has become the driving force of our society. With the printing press, books and newspapers became readily available to the common folk. Although, many people were not able to read Latin during the time, the printing press soon paved the way to translated version of texts into common language. This was a huge factor in the enlightenment period, where people moved away from the church and began to use science in their lives. Today the media has grown to such an extent that it controls almost every aspect our lives.

In the article Affects of Media on Society, it states “In the last 50 years the media influence has grown rapidly with the technology.” It started with all the ways information was relayed to us by mail, telegraph and new computer technology. We need to give it some credit because it has taken great steps in advancements in the medical field and other forms of technology. The internet has made many things in our life much simpler at work, at home and in education.

The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control.

In his article, The Mediatisation of Society Theory, Hjarvard (2008) deduces that media simultaneously become an integrated part of society, not to mention the existence of new media like the Internet. In fact, this integration of Internet into our daily life has made us live in the digital age where information is shared in real time and in global context. Castells (2007) even argues that in this digital age, people are able to expand their local communication activities to

No one can deny the fact that media is the most powerful tool of communication? Communication and interaction are the constitutive parts of everyday life. Our morning starts with the news that we get from morning newspaper, radio or television. Every generation the developer has a plan to improve media. In the modern world, people consider media as one of the most requirements that people can’t dispense from it. Media is everything, and the world seems to be nothing without it. It is difficult to imagine how people get to know some important news without newspapers, magazines, internet, and radio. Everybody a lot of methods helps him to collect the information. This paper is about defining types of media and their differences, defining the important role that media played, and determining the advantages of media.

The worth of media is a very controversial topic. Media has given us the ability to do things in new and creative ways such as how we learn and accomplish our everyday tasks. However, we do not always know how to interpurate this information. The technology available today is constantly impacting and influencing society in tremendous ways. Many of the impacts that are accocated with media are addressed in negative ways, but can be seen from a positive perspective as well. In the current generation, media and its influences can be found everywhere. These influences widely impact today’s adolescents and maturing teenagers because they are still developing into adults. Medias purpose is not only to inform us, but to allow us to mold ourselves in how we want to be perceived online. Also, it allows us easy access to unbelievable amounts of information. Living in an era known as the “information age” is riveting, but what are we suppose to do with all of this new technology and information?

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.