Essay on Mass Media

2735 Words11 Pages
Mass Media is a major part of the everyday lives of American citizens. Mass media provides the public the means for obtaining information, and knowledge about various aspects of life such as the economy, foreign affairs, weather, entertainment, crimes, and last but not least, politics. ”The media are key institutions in our society. They affect our culture, our buying habits, and our politics. They are affected in turn by changes in our beliefs, tastes, interests and behavior”(Biagi, 11). The media covers countless accounts of policies, politicians, debates, and speeches all relating to the presidency. The role of mass media has become a crucial component of the presidency, mass media is a tool for the president to promote his policies,…show more content…
The fourth estate unofficially is called known as the fourth branch because it closely monitors the other branches. Fourth estate is one of the functions of mass media, its purpose described by Stuart Allan in Journalism“ a critical check on the use and abuse of power” (Curran and Seaton, 2003). Many presidents if not all have recognized mass media as the fourth estate, and have either used it to their advantage or have become disadvantaged by it. The fourth estate is responsible for shaping the public opinion of the American people with the information disclosed by mass media outlets. Former President Wilson was adamant on establishing an increase in presidential authority through the public support, which he did through the adaptation of mass media as a tool. “Building popular support is critical…mass media can be potent allies or obstructive, constitutionally protected but unelected enemies” (Morgan, 503). He understood that controlling the relationship between mass media and public opinion was necessary for an effective presidency. President Wilson set the precedent of the president connecting with the people through mass media, “…made it inevitable that any future president would be powerful only in so far as he established communication with the people and spoke effectively for them”(Milkis and Nelson, 246). His goal was to increase the value of public opinion to produce a great

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