Mass Media Usage

813 WordsFeb 21, 20134 Pages
Introduction to Media Industries Media Visualization Essay Media Usage Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media effects people differently because of varied amounts of exposure and formats; however with the convergence of media, todays society fails to recognize the immense influence that mass communication has on…show more content…
Finally, our society uses mass communication and media as a form of education via research. Initially, I was unaware of the information I consumed on a daily basis from varying media sources; however after reviewing my journal of media usage, I became acutely aware of just how influential media is to my education and understanding of the world. For example, I spend a large amount of time doing research for my homework- from required research to looking up the meaning of a word or phrase. I am often exposed to hundreds of sites- functioning as informational sources-with a simple click on a URL or hyperlink. Our culture is influenced through various mediums of media, and educated on various topics including, culture, opinions, and people. However, we must be cautious of the validity of the information we obtain and use, because the media is constantly attempting to sway or manipulate public opinion. By keeping a journal of my media usage I was able to better understand how media plays an important role in my life. I also became more aware of the influence media has on society, and how I can become more cognizant of its notable impacts. In our society media plays a larger role than most individuals realize. As mass communication and media are constantly evolving it is important that we understand these changes. Through this deepened awareness I hope to immerse myself in a media culture that is free from manipulation, bias

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