Mass Media and Evangelization in the Church

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Communication involves the exchange of messages and is a process which all individuals participate in. Whether it is through spoken word, written word, non-verbal means or even silence, messages are constantly being exchanged between individuals or groups of people (Bach & Grant 2009). All behaviour has a message and communication is a process which individuals cannot avoid being involved with (Ellis et al 1995).

It is a well-known fact that technology and media outlets today play a major role in a person’s life. Generally, a person has access to the media through cellphones, computers, radios in a car and television. It may be perceived by some, even within a technologically advanced society such as America, that media has no effect upon enhancing cultural relationships, though many social networks do indeed connect cultures.

Communication means people are able to send signals to each other. It is there so

​Communication has often been defined by scholar as the process by which people send messages and generate meanings across various contexts, cultures, and media. The process of communicating does not stop; it occurs cycle after cycle. Whether through verbal or non-verbal messages, the transaction takes place and is inevitable, named by scholars as The Principle of Communication Inevitability. Recognizing that communication will exist, whether intentional or not, it is important to understand the various areas of our life where communication may be vital to the success of the structure. One important area is focused on human

This model serves to illustrate that media “is an integral part of the continuous process of cultural production and reproduction that characterizes everyday life.” (Steele, 556) This means that the media serves to shape values, as well as reinforce existing values and meaning that individuals attribute to their everyday

Communication is the basis of our lives and we would in this day and age, be handicapped without it. Everyday we are communicating with each other in some way or another, be it by using words, actions or even expressions in conveying a message.

The media, in spite of the fact that it might incite or propagate forceful conduct, can't be considered completely dependable. Rather, it might be viewed as one impact that is working in an aggregate circumstance among numerous others, and is liable to fortify previous social and individual propensities, inclinations, states of mind, practices, convictions, and worth frameworks, which advance threatening vibe and

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

In 1980, S.F. Scudder proposed that all living beings existing on the planet communicate in some way, even plants. We need to communicate to survive. My paper discusses various communication theories that relate to things that I observed or experienced over the course of my internship.

Media is defined as any form of communication; however, the term is mainly used for television, radio, and the Internet. “Regardless of the form it takes, media holds the power to construct and reflect our own sense of identity, in both affirmative and detrimental ways” (199). In American society, the media makes many assumptions based on gender, race, and religion that directly affects how people in a society view each other.

Communication is an ongoing process in which individuals exchange messages whose meanings are influenced by the history of the relationship and the experiences of the participants. (Adler, p.384) Communication depends on relationships between the people who are communicating, and on common basics between them. Problems in communications between people may arise due to differences in cultures, perceptions, values, and expectations from life.

Communication is basically, a medium of exchange of thoughts and ideas. In the earlier days, when no particular language was developed, people still used to express their views. Thoughts can be expressed through symbols, signs and paintings. When we go to

Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and