Mass Media and Its Influence

1899 Words Dec 3rd, 2011 8 Pages
Mass Media and Its Influence Spoken, written, or broadcast communication whose medium may include television, radio, advertising, movies, newspapers, magazines, books, cell phones and the Internet becomes a mass media that affects our society's perception of ourselves and others and influences the structures of our society as well as the reactions of the individual. Americans perceive the political, economic, class, educational, and other structures of American society because of, by, and through the media. The American understanding of these structures within its society as well as those structures outside of the United States are manipulated and directed by the media. Similarly, the media influences the perceptions of individuals …show more content…
Television and its self-directed version, cable, allow for the mass influence of these elements in both positive and negative ways. The positive aspects of violence and competition within the socially accepted structures of competitive youth sports and athletics promoted on TV and in video games and equally, in the fashion, dance, and young love seen in sitcoms, movies, and MTV music videos. Conversely, the use of junk foods, cigarettes, drugs, and alcohol combined with irresponsible, casual sex, excessive and explicit violence dominate much of the negative influence of media on America's youth. Joseph Dominic concludes, "that youngsters that are heavy TV viewers would display a pattern of beliefs and perceptions consistent with media portrayals (Dominick, 446). Regarding violence in mass media, again the young are exposed to a culture of violence reflected in the media. How the media sells or promotes those perceptions is the "reality" of the media. From a war somewhere in the world to the wars in someone's home, the media directs the interpretation of what is necessary, correct, moral, and immoral. From what is happening, is not happening, should happen, might and will happen, and what is and is not the cost the media influences our realities and reactions. This has resulted in Saturday morning cartoons that are as full of
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