Mass Media and Media Content

3081 Words Mar 4th, 2014 13 Pages
COM 3703
MEDIA STUDIES: MEDIA CONTENT AND MEDIA AUDIENCES

SEMESTER 2, 2013
PORTFOLIO

TABLE OF CONTENTS PAGE
1. INTRODUCTION 3

2. COMMUNICATION AND MEDIA SEMIOTICS 3

3. TEXTUAL ANALYSIS 3

4. NARRATIVE ANALYSIS 5

5. MEDIA AND VISUAL LITERACY 7

6. MEDIA,LANGUAGE AND DISCOURSE 8

7. CONCLUSION 10

8. SOURCES CONSULTED 10

9. SELF ASSESSMENT 10

10. ADDEDUM A

11. ADDENDUM B

12. ADDENDUM C

13. ADDENDUM D

14. ADDENDUM E

1. INTRODUCTION
This portfolio focuses on media content and media audiences. We look at the different signs in media. Newspapers were analysed and commonalities and differences picked up. A closer look at the content of drama series were also looked at.

2
…show more content…
We can immediately see the iconic sign. The photo of the attractive female with blown hair refers to her good hair care regime. Thus referring to the advertised product.
The bottle of hair treatment is an iconic sign also. It refers to the treatment that is available.

2.4 Conclusion
As seen, many print advertisements make use of iconic signes , re-enforced with arbitrary signs. The aim of advertisements is product knowledge and sales. When people are able to see the product and identify with it, it achieves this. This is not dependant on culture or language
3. Textual Analysis: Narrative and Argumentative
The drama that was used was an American crime drama, FLASHPOINT. A textual analysis was then conducted as per the different theories.
Propp
Propp took a more extreme syntagmatic approach. He had 31 possible parts with 6 stages. These are preparation, complication, transference,struggle, return and recognition.
In the preparation stage, the main actors are seen at a intersection. Officer Greg with his son Dean and sons friend, Clark. Officer greg gives them a basic run down of what the job entails. The boys are interested as Dean wants to take this up as his career.
The next stage then comes into play-the preparation stage. Here officer Greg receives a call from his office advising him of a shoot out that has just taken place. He instructs the boys to wait in the car and leaves to the

More about Mass Media and Media Content

Open Document