Essay on Mass Media and Pop Culture

1275 Words Jun 17th, 2008 6 Pages
Mass Media and Popular American Culture

Mass Media and Popular American Culture Group Paper

There are many different factors that make up our culture today. Mass media is a creator of our culture today. Relationships between media, advertising and the formation of normative cultural values are all contributors to our culture today. The internet and globalization have also played a huge role in our culture; all of which have their own meanings, but ultimately build our culture.
Mass media is a plays a big part in the enculturation of society. Humans have always lived in a world of communication. Media dominates and demands people’s attention. One real life example of the impact media has had on our culture is the 1963 Kennedy
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The broadcastings primarily focused on middle class 2 parent families, even though back then most middle class families didn’t own a TV. Now you can go into the poorest family’s house and find a TV.. Mass media is a permanent part of modern culture. The Culturalist theory, developed in the 1980s and 1990s, combines the other two theories and claims that people interact with media to create their own meanings out of the images and messages they receive. Culturalist theorists claim that, while a few elite in large corporations may exert significant control over what information media produces and distributes, personal perspective plays a more powerful role in how the audience members interpret those messages.
Relationships between media advertising and the formation of normative cultural values have a big impact on how we view our culture today. The news television shows print ads and radio advertising shape our culture. Television advertising and even the sitcoms we watch promote our normative cultural values.
The ads tell us what is cool and good and they tell us that the famous actors we look up to feel that these products are important. In the shows on TV we see all the actors are using these products we feel are important. Even the news ands up showing us these products when we see the live shots of the murder scene we see the McDonalds in the background, or the car chase ends when the drunk crashes into Blockbuster. The music videos show