Mass Media and Popular Culture

Pop culture, what does this term even mean? It seems to be a word that contains subjects of media, social structure, and society as a whole. According to the dictionary, pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people”. In the society we live in today, we are constantly surrounded by pop culture, either that is with television, magazines, different sources of social media and/or exposure to others. Due to pop culture being such a dominant contribution into our world today, it has effected many parts of society. The domination of social media has created idealistic views that are stressed upon female adolescents in particular. Upon media’s influence, traditional tactics and work have been modified in order to keep up with our technology oriented society. This alters the schools and education systems. Through the use of television, social media and other means of pop culture, serious study is necessary due to the negative effects it has on the younger generation and the effects it has for their futures.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

The mass media consists of any means of communication that has the ability to reach a large amount of people. The term ‘media’ can refer to movies, television, the newspaper, etc. It is because of it’s ability to out reach to a mass quantity of people that it is able to “reinforce and teach societal values.” At a young age, socialization occurs in that it involves the “learning of the values and the norms of society” and adopting them into their own personal values (Perse, 2001.) Children often have little life experience so they learn and imitate their environment whether that be the characters on television or societal institutions like their families or teachers at school. Adolescents are more susceptible to socialization in that they are at a period in which they are trying to find

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

Popular culture is defined as “a composite of all the values, ideas, symbols, material goods, processes, and understandings that arise from mass media” (Atkins 131). It is well-known to the public and reinforces the way people see they world, including aspects such as race, ethnicity, and gender. According to Omi, popular culture “deals with the symbolic realm of social life, the images which it creates, represents, and disseminates contribute to the overall racial climate” (540). The individuals or groups belong to a specific race can be perceived based on their behavior portrayed by the mass media, instead of being recognized for who they truly are. Such effect created by the popular culture contributes to what is known as “racial stereotype”, which is “beliefs about differences in behavior associated with racial differences” (Jones 982).

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

In the article, “What Is Popular Culture and Why Study It,” Deanna Sellnow describes to one the importance of pop culture in our world today, how it shapes people’s identities, and the reasons they should be aware of our culture today. Whether people realize it or not, Sellnow says that pop culture screams at them from every angle of their lives. Although pop culture can be the things seen and heard in one’s surroundings, it is most prevalent through media. Movies, magazines, and music are all examples of mediated popular culture that is cheap entertainment for the enjoyment of the mass population. Many people are influenced when they tune in to the messages these things are sending. Some of these messages may challenge

Radio, television, film, and the other products of media culture provide materials out of which we forge our very identities; our sense of selfhood; our notion of what it means to be male or female; our sense of class, of ethnicity and race, of nationality, of sexuality; and of "us" and "them." These products of media help shape our view of the world and our deepest values: what we consider good or bad, positive or negative, moral or evil. They contribute to educating us how to behave and what to think, feel, believe, fear, and desire -- and what not too. The media teach us how to be men and women, how to dress,

Further, the media has played a key role in influencing culture and its values due to its overexposure. Media can be viewed nearly anywhere whether it’s television, social media, or magazines. Each day, the media feeds us with new trends that society obeys. In

Pop culture is defined as a product of a culture that has a mass audience (Zeisler 2008:1). Pop culture is considered dependent on advertising, depicting women and people of colour in a problematic way and discriminating manner (Ziesler, 2008:2). Popular culture has become our common knowledge, and to understand it is a key part in understanding society as a whole. According to Beamish (2016), popular culture is a form of symbolic communication between humans. Symbols can be anything that can be recognized by a culture and often presented in the forms of language, values, norms, and material culture. The use of language is a powerful tool that allows for the media to relay particular messages to the rest of society. The imposition of certain concepts as a result can be argued as having a direct affect on the daily lives of those who are exposed. Whereas material culture allows the population to see these messages visually through advertisements, film, and television. Some basic forms of pop culture include television, film, music, news, and advertising. Popular culture is rooted in mass culture, and deemed for those who could not afford the means to participate in high culture activities. Those who subjected to the popular culture were assumed to be uneducated and unworthy of “real art” (Ziesler, 2008:1). The mass media

Media, both in art forms and the social version, have become ways for Americans to identify as well as dissociate. American pop culture has not only influenced and impacted people living in the States, but also the rest of the world. At one point or another, everyone has had a song, a movie, YouTube video, a blog, digital media source, something in “media” that has impacted or influenced them. It is very easy for Americans to find something that they relate to because our country puts out so much entertainment in so many forms. These different materials are readily available to everyone at zero to little cost and the exposer is nearly

Today’s society focuses more on the idea of mass media and of things that are portrayed with this. Because of advancements in technology, a person could simply turn on a television set, a computer, or just their phone to find out things that are going on in the world. In dealing with pop culture, one would see that the ideas and objects generated by a society are being promoted by the media. Mcdonald's and other restaurants use this to promote their items.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and