Mass Media and the Vietnam War Essay

The investigation assesses the media coverage of the Tet Offensive and its impact on American policy concerning the Vietnam War from 1968 until 1969. The investigation evaluates the contrast between media broadcasts and government reports of the war, the effect of the media on the American public, and the effect of American public opinion on President Lyndon B. Johnson’s course of action. Two of the sources, Vietnam and America: A Documented History by Marvin E. Gettleman, Jane Franklin, Marilyn Young, and H. Bruce Franklin, and The “Uncensored War”: The Media and Vietnam by Daniel C. Hallin are examined.

During the Vietnam War, Americans were greatly influenced by the extensive media coverage of the war. Before the 1960’s and the intensification of the war, public news coverage of military action was constrained heavily by the government and was directed by Government policy. The Vietnam War uniquely altered the perception of war in the eyes of American citizens by bringing the war into their homes. The Vietnam War was the first U.S uncensored war resulting in the release of graphic images and unaltered accounts of horrific events that helped to change public opinion of the war like nothing it had ever been. This depiction by the media led to a separation between the United States government and the press; much of what was reported flouted

The Vietnam War had no restrictions on what the media could and couldn’t cover, making a very public war. Journalists from big companies and small towns went to Vietnam to cover what was happening. Some went for the excitement and adventure. Others wanted to be on page one and be part of the exclusive combat correspondent club. These journalists were taking any information they could get and were sending it back to for American people to view. These journalists could even go into North Vietnam, if they had the courage too. Some journalists, based of what they saw, believed that the war was unwinnable. The military ended up blaming the media for the loss because the turned the American people against the troops in Vietnam through the information

During this time period, the use of television boomed, and for the first time was depended on and trusted significantly more than newspapers. “[Even though] the coverage of the war was significant, a relatively small portion of the coverage was actually combat footage (Anderson). Although producers captured thousands of hours worth of combat footage, they could not push out all of the coverage they captured, “The purpose being not to avoid showing the ugly side of war, but rather to avoid offending families of war victims" (Hallin). The media did not intentionally try to turn america against the war, to the contrary the media saw the war necessary to national security. However, as the war continued on in vietnam and watched daily in living rooms across the country, both the american soldiers and the public became disillusioned as they did not see an end to the war

Robert Elegant’s quote explains the significant role the media played in the Vietnam War. This essay will argue that the media’s effect was one dominant aspect of why the United States lost the war in Vietnam. Looking in detail at the heavily televised ‘Tet Offensive’, this essay will suggest that this series of battles was the beginning of the decisive part the media played in influencing public opinion. It is worth nothing that there are several factors involved in why the United States lost the Vietnam War, but this essay will focus on just one. Overall, it

‘Television brought the brutality of the war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam.’ (Marshall McLuhan, 1975). What evidence exists to demonstrate that the American media coverage of the Vietnam War influenced its outcome?

In what ways did the medium of television news shape U.S. public opinion from 1945 to 2000? In

By 1968, more than half of the American people relied on television as their principal source of news. What they saw informed, engrossed, and unsettled them. CBS Evening News anchor Harry Reasoner referred to it as “horrors and failures.” The Vietnam War dominated the network newscast as it never had before. Suddenly the war was everywhere. The impact on the American public would indeed be great. It set off a critical reaction to the war within the American media and gave greater credence to arguments against the war that a vocal protest movement had been voicing for some time. The media coverage of the Tet Offensive had a great influence on the eventual outcome of the fighting and its aftermath. Clarence Wyatt, author of Paper

For the government had inadequate controls, the media was able to publish uncensored pictures and videos showing the brutality of the war in Vietnam and, thus, vastly influence public opinion, contrasting between what the governments adamant opinion that the war was going to be won. The media exposed how badly the environment and weather was that the troops were dealing with and also the consequences of unknown territory, constantly paranoid as to whether they were going to be ambushed by camouflaged Viet Cong or attacked by hidden booby traps. The troops were unexperienced in the field and at major

For example, there was no censorship; therefore, the US public was able to view scenes from the war which they wouldn't otherwise have seen. For example, on March 16 1968 a unit of soldiers called Charlie Company entered the village of My Lai; they were on a 'search and destroy mission', and had the objective of killing the North Vietnamese troops that lived there. They met no opposition and they proceeded to brutally murder 400 civilians in 4 hours (mostly women, children and old men). When the American public found out about the My Lai Massacre, they were horrified; they had thought of their soldiers as heroes, not mass-murderers and therefore felt less inclined to support the war as source G explains,"The publicity surrounding the My Lai massacre proved to be an important turning point in American public opinion. It illustrated the deterioration that was taking place in the behaviour of the US troops and undermined the moral argument about the need to save Vietnam from the "evils of communism"". We learn from this that the public were shocked about the manner in which their soldiers were behaving and they began to question the meaning of the war- if they're trying to save the country then why are their soldiers ruining the inhabitants lives. Without the public's support, it becomes incredibly difficult to win/continue a war. However, in contrast to source G, source A thinks that the bombings were what

Before the invention of Television, most people could not possibly be completely cognizant of events going on overseas or even on the other side of the country and therefore had to rely on the Presidents’ word. In 1968, the Vietnam War was at its peak. President Johnson held fast to his belief that we would be able to win so the American people continued to support him. However CBS’s Walter Cronkite decided to make a trip to the war-torn country of Vietnam to see the current situation with his own eyes. When he returned he announced to the American public that the war was hopeless and there was no way that military victory was possible. Johnson knew that the American people greatly respected Cronkite and that they would all believe the war was hopeless. So the only thing for him to do was to pull troops out of Vietnam and call the war “an honorable attempt to defend democracy.” I believe that Cronkite’s coverage of the war was a good thing because it allowed the American public to see exactly what was going on and make their own decisions about the situation. People no longer had to rely only on the President. Cronkite’s documentary was also an important deciding

The coincidence of the growth of television with the first military defeat for America was used by the government to explain why the war was lost: it wasn’t because of government policy or by underestimating the enemy but because television journalism and lack of censorship that undermined the whole operation “by ‘graphic and unremitting distortion’ of the facts, pessimism, and unvarnished depiction of both Americas youthful casualties and American ‘atrocities’ inflicted on the Vietnamese.” The amount of televisions in America was on the increase; ‘In 1950, only 9 percent of homes owned a television. By 1966, this figure rose to 93 percent.’ This alone shows the sheer coverage that the news had and the potential influence that it could impose upon the minds of the people. Not only did more people have television sets in their homes but more and more people were relying on television over any other medium to obtain their news. The survey conducted by the Roper organisation for the Television Information Office in 1972 shows us that 64% of people got most of their news from television, an 8% increase from the survey conducted in 1964. Another factor in the power of television was not just the fact that it reached a wide audience, it was also the fact that people were more likely to believe what the television news said over reports in the newspaper or radio, especially if the reports were conflicting in nature. This was due to two factors; the personality who

The Vietnam War was the first war that allowed uncensored media coverage resulting in images and accounts of horrific events that served to shape public opinion of the war like nothing that had been seen before. This portrayal by the media led to a separation between the press and the U.S. government, as much of what was reported defied the intentions of government policy. The media has fell blame by many for the result of the war, as it is widely believed that the war could not have been won under the scrutiny that came from the American people as a result of the media

This essay will discuss to what degree the media can be blamed for the United States’ loss in the Vietnam conflict ending 1975. It will be based predominantly on key written resources on the subject, but it will also contain - by means of an interview - certain first-hand observations from a Vietnam War veteran.

“A lie told once remains a lie but a lie told a thousand times becomes the truth” – Joseph Goebbels, German Reich Minister of Public Enlightenment and Propaganda. This is the exact words of Nazis most famous propagandist in using media as a mass weapon of propaganda and mind control. Could you imagine Germany in 1930s, without Television channel, without the Internet, without every mobile device in your palm, what channel of information will you get? Of course, newspapers, flies, images, celebrities were used as tools for propaganda purposes, designed to provoke a reaction, and ultimately, a form of control over their citizen. Nowadays, with all the advanced of technologies, information can reach everyone in every corner of the Earth, the message is delivered in the subtlest ways, without people’s conscious, has shaped everyone’s decision, or at least shape their behavior toward the decision that the orchestrator want the audience to perceive. With the booming of internet, information sharing seamlessly, we must ask ourselves, the role of media in conveying, shaping the society that we are living in. Let look at few examples of U.S propaganda machine, and later, the particular case of fish sauce in Viet Nam back in October 2016.