Mass Media as an Agent of Socialisation

1747 Words Dec 7th, 2011 7 Pages
Mass media as an agent of Socializations

According to the reading, “Socialization and Culture” from the book “Interdisciplinary English” by Loretta F. Kasper, Socialization is the process in which a child learns how to behave in life and participate in a group in society. Socialization has four basic/main agents: family, school, peers and the mass media. Each one of these agents plays a role in our lives. However, in my opinion, the most important agent of socialization for the development of the child is the Mass Media.

The Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture where media reflects the behavioural pattern of some individuals within a society.
Media are the different
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These programs are aimed at promoting awareness among children. On the other hand, there are also television programs that affect children negatively. For instance; series such as “Jersey Shore” and “Jerry Springer” and also some soap operas should not be shown on TV during the day because it has a lot of fights and vulgar language.
In addition, there are some movies that have a lot of violence and bad words and children love these kinds of movies. Children like and learn how to use knives, guns and explosives because they see it on TV. Sometimes children take the role of their superheroes or famous actors & actresses as a way of testing their capability. For example; when children watch actors stealing a car on TV, they may have it in their intention to steal a car as well.

As mentioned before, television has positive and negative impacts on society. People get both because the television industry and the government don’t control negative programs very well.
The current level of media saturation has not always existed. As recently as the 1960s and 1970s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations. These channels aimed their programming primarily at two-parent, middle-class families. Even so, some middle-class households did not even own a television. Today, one can find a television in the

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