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Mass-Reach Health Communication Interventions: A Case Study

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Mass-Reach Health Communication Interventions While the use of tobacco products was once socially acceptable, it is now the leading cause of preventable death and disability in the United States. As a result, The Task Force on Community Preventive Services recommended the utilization of specific strategies for smoking cessation, elimination of secondhand smoke, and the prevention of tobacco use altogether (Centers for Disease Control and Prevention, 2014). One such strategy was the mass-reach health communication approach. This strategy utilized vehicles such as popular television as a way to transmit public health information to large numbers of people. In addition, the mass-reach approach was instrumental in broadening the awareness
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