Mass-Reach Health Communication Interventions: A Case Study

People communicate in order to establish and maintain relationships with others, to give and receive info and instructions, to understand and be understood, to share opinions, knowledge, feelings, and emotions, to give encouragement and show others they are valued. Communication is an essential tool a carer can use to meet the needs of people. It is the basic requirement of the job role to communicate with individuals and staff members on a daily basis. Communicating with other staff members ensures effective team working and continuity of care. It also ensures any health and safety issues and recognised and reported.

In this situation, the mother's behavior can harm Cameron but at the same time, I can understand that the mother may suffer anxiety about saying good-bye; also, it may be that there is a cultural difference, and that's what makes the situation more understandable. A First step to solve this problem is to fully understand the mother point of view and from where it comes, and then we together can figure out what is best for Cameron. It is important also to remember that a healthy relationship with the mother is a key for the healthy relation with the baby as well. Understanding that a healthy partnership relation in Cameron caring is necessary, and that relationship takes time and effort to achieve. It is the caregiver responsibility to understand

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

Mass media is one of the main approaches used in health promotion and its lack of success may be due to its oversimplification or segmented view of health and well-being.

One of my first memories in the United States was taking a Drug Abuse Resistance Education (D.A.R.E) class. I was in sixth grade and a top student, as talking about drugs and alcohol and the way they affect us was fascinating to me. This is why, the following year, I volunteered to become a peer educator in Teens Against Tobacco Use (T.A.T.U). For a couple of years, I gave presentations to young students which included facts, demonstrations, and games, to spread the knowledge that tobacco is harmful and that staying away from smoking prolongs life expectancy and increases the quality of life. It should come as no surprise, then, that I consider myself a big proponent of staying tobacco-free and encouraging others to quit smoking as a great way to promote health. I remember watching my mom and sister as they took part in their nightly ritual of smoking a few cigarettes to unwind. “Did you know that a main component of cigarettes is used as rocket fuel?” I would ask them, as I opened the window and they stared back at me blankly. “We know, we know” was the answer every time. I knew that convincing them to quit was no easy task, but I was committed. Day after day, I proudly stated a new fact about the evils of smoking. Finally one day, they quit. At first, they attributed it to the cost. Since we had just immigrated to the United States, the cost of cigarettes was simply not something they could afford. I didn’t believe it. I proudly

A plan that could be used to clarify a misunderstanding would be if a service user could not understand ones line of questioning, pictures could be used to combat this if the misunderstanding was still apparent after using this method one could resort to writing down the question and asking it slowly and clearly so that all parties understand what is being asked or requested.

HIPAA Act focuses on increased confidentiality and stronger security measures to protect health information (Hixson & Hunt-Unruh, n.d., para. 1). Any information posted to blogs, Facebook accounts, or communities online by health care organizations should be ready for the public to see. Also, there should be policies and guidelines related to online communications put in place before using these means of communication. The HIPAA Act also provides patients with increased access to their own medical records and also restricts and regulates who else can see them (Du Pré, 2005, p. 100).

Anti-tobacco campaigns have utilized public service announcements to campaign the detrimental effects of tobacco consumption as well as raise awareness regarding cessation resources. In 2000, California held a media campaign that accounted for a 2-3% reduction in the sales of cigarette packs. Despite the seemingly low effect of media campaigning, it has been proven that each dollar invested in the anti-tobacco advertising results into a per capita decrease of 7.7 packs of cigarettes (Atkin,

In 1964, thousands of smokers quit in response to the publication of the Report on Smoking and Health and multiple public education campaigns followed. Early behavior changes in 1970s and 1980s were focused on public education and oriented in health education interventions. These campaigns were modeled with health beliefs and theories. There was an emphasis on raising awareness of the harms of unhealthy behaviors versus the benefits of behavior changes. Doctor-patient relationship was a powerful part of health education at this time. In the mid 1980s, the stages of change model shifted from individual to population intervention. These models had a lasting effect.

Programs and interventions geared toward health behavior have changed vastly over the last 40 years. Starting in the 1970's and gradually into the 80's, additional research was gathered on behavior attributed to health risks such as smoking, drinking, and unhealthy diets. Information and education campaigns were on small scale individual level mainly coming from physicians informing their patients. The push toward quitting smoking was forthright at the start then citizens became less interested in in maintaining a healthy lifestyle as they viewed the task very difficult. As stated in the show "Mad Men" everyone else's cigarettes cause cancer our tobacco is "toasted". In the 1980's the smoking prevention campaigns gained traction and grew towards

The “Truth” intervention was a mass media public health initiative that aimed at revealing truths untold by the cigarette manufacturers and was specifically initiated by the American Legacy Foundation. In its most basic form it can be described as an antismoking campaign that mostly targeted young people and thoroughly deglamorized the smoking behavior. Through the television campaigns, the intervention highlighted several things that concerned effects of smoking behavior not only to the young people but also to the adults because it was using the mass media. Firstly, it openly laid out both the short and long term effects of smoking habit and tinted smoking as undesirable

The risks of expossing youth to smoking through the media increase as the years pass. It's said that in a few years deaths resulting from youth being exposssed to smoking in movies and televisions will become greater than deaths caused by drunken driving, drug abuse, criminal

b. Sub-point B: Another cause, can also be influenced by social media, newspaper, and TV.Jeff Carpenter wrote on ABC News article,on November 1st, 2001, he states “the tobacco industry has altered its advertising, ads still lure teens into buying tobacco products”. Advertisements would target viewers to earn more money. Tobacco companies stopped outdoor billboards, but have taken these advertising dollars and put them into local convenience stores.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

Television and the internet is a good channel of passing the messages about the adverse effects of the use of marijuana. The office of the National Drug Control Policy is an American government action which depends on safeguards the health of the people of America. The "above the influence" initiative is a program of the not-for-profit Partnership at Drugfree.org. Their overall goal is to help teens reject negative influences of drug and alcohol. The initiative is a friendly site for the youths since it uses favorable language and identifies with the youth 's lifestyle while trying to change it. Drug abuse affects everyone in the society from the young to the old. However, in recent years, the abuse of marijuana has majorly been linked to teens. Is because of the peer-pressure that spreads at an alarming rate. In the current digital world, youths are looking for information over the internet, as opposed to hard copy newspapers and magazines. The internet or the TV is mostly used by teens and adults in looking for new information. Advertisers on the internet compete to catch the eye of the readers. I choose two advertisements that warn people not to smoke the marijuana. The two advertisements are on the office of the National Drug Control Policy advertisement, and the other is an “above the influence." The two sites have different audiences with the latter have more appeal for the youths.