Massachusetts General Hospital Business Analysis

1. Using the historical data as a guide, construct a pro forma (forecasted) profit and loss statement

After reading the case study it seems that one problem between the hospitals and upper management seems to be lack of communication. It seems that Singh and Mrs. Manzoni have not affectively communicated to the hospital administrators what the goals of the company are and what is best for the company. I believe that Mrs. Singh and the hospital administrators value the importance of two different things. Mrs. Singh values the importance of correct data entry into the firm’s management information system. While, the hospital administrators seem to be placing more value on the importance of patient services. In addition, it seems Mrs. Singh does not know what

In mid-April 2000, Sherri Worth was faced with some very unsettling news about Pate Memorial Clinic’s future with a competitor potentially moving into the area. Worth was the assistant administrator at Pate Memorial Hospital (PMH) and was also responsible for the Pate Health Clinic (PHC). A study by the competitor was being done to see whether sufficient demand existed to establish a clinic 5 blocks north of PHC. The two biggest concerns in regards to the new competition were:

The five most important characteristics for a healthcare provider is honesty, patience, empathy, responsibility, and a team player. I picked honesty because for me honesty is important because if I was the patient I would like for the nurses and doctors be completely honest with me. To be honest you have trustful. Patients should be able to always have faith in you. You always have to be honest with the patients no matter what. Honesty has a lot to do with the healthcare industry.

St. Jude is already present in social media with one of their accounts coming from Facebook the largest and most used social media present today. It is well known that almost everyone has a Facebook profile. Even though St. Jude is a non profit hospital that accepts all children with cancer they only have 1.8 million followers. One of the reasons that they do not have a larger following count is because they do not interact as much as they should with their followers. “Hospitals use Facebook as a dissemination strategy to educate consumers, acknowledge staff, and share news of the hospital's awards. However, the majority of hospitals do not actively engage consumers on Facebook pages.”(Richter). St. Jude loses their followers attention by not actively engaging with them or answering their questions or comments in an acceptable timing. Followers would like to receive information as soon as possible. St. Jude is missing out on an opportunity to get free marketing by their followers by not fully using Facebook to its full

Kaiser Permanente, one of the nation’s largest healthcare providers, is using the most popular social networking sites; twitters, Facebook, LinkedIn to grow its positive media presence and create a competitive advantage over other healthcare companies. According to Vince Golla, Director of digital Media and Syndication, “Social media tools, specifically Twitter has exponentially increased our position in the world of innovation.”

The University of Michigan Health System is one of the largest health care facilities in the world. The facility is also referred to as the University of Michigan Hospital. It is one of the largest hospitals in the state of Michigan, as well as a premier academic medical center. The hospital was ranked number eleven by the U.S. News and World Report list of best hospitals, and is also ranked the number one hospital in Michigan and the metro Detroit area (Otman, 2015). The official site for the hospital (2015) states that the hospital consists of U-M hospitals, Health Centers and Clinics, U of M medical school, and its faculty group practice, clinical activities of the U of M School of Nursing. It also consists of one of the nation’s largest biomedical research communities, and the Michigan Health Corp, which is the legal entity that allows the facility to enter into partnerships, affiliations, joint ventures, and several other business activities (Regents, 2015). Michigan Health System has a vision of creating the future of health care through discovery, as well as to become the national leader in care, education, biomedical innovation, and health care reform (Regents, 2015).

On January 8, 2018, I began as a Sales and Marketing Intern at Probo Medical in Fishers, IN. Probo Medical buys, sells, and repairs ultrasound probes and systems domestically and internationally. The company utilizes Salesforce to manage and run the sales, purchasing, and repair process; Salesforce is essential to the success and efficiency of the company. For the initial three years, Probo Medical targeted service companies that provide probes and probe repairs to hospitals and medical clinics. Thus, the company marketed and searched for the middle man rather than the end users. The goal for the current quarter is to begin targeting these end users, hospitals and medical clinics, to provide direct service and to expand clientele.

Digestive Healthcare of Georgia is a gastrointestinal specialty company with 5 office locations in north Georgia. The offices collectively have 17 full-time physicians and 5 Nurse Practitioners to offer ease of scheduling and efficiency of patient care. Digestive Healthcare has 3 of its own Endoscopy Labs to provide in-house procedures and care. The mission of Digestive Healthcare is to provide patients with compassionate, state of the art specialty care in a supportive, caring environment.(www.digestivehealthcare.net) The practice of Gastroenterology involves treatment of disorders of the esophagus, stomach, small intestine, gall bladder, pancreas, colon and rectum - the treatments involve Colonoscopy, Upper Endoscopy, Flex sigmoidoscopy, and hemorrhoid banding.

The intention of this research paper is to further understand the financial statement of four distinct hospitals located in the San Diego, California County. An analysis of the financial report for Sharp HealthCare, Scripps Health, Tri-City HealthCare, and Palomar Health will be briefly discussed individually on each important financial outcome’s Such as: assets, liabilities, revenue, expenses, hospital debt, and investments. To analyze further, a break down between the hospitals assets, liabilities, and revenue will be compared in the paper.

Stanford University Hospital is one of the most innovative hospitals on the West Coast. It is run by a progressive University dedicated to reinvestment in healthcare strategies and improving technological foundations within its leading position in the healthcare industry. Currently, it is being driven by goals to improve patient satisfaction and clinical productivity.

The paper describes a proposed business plan for a new healthcare organization. The healthcare organization consists of 200 beds along with a 24 hour emergency room service. The focus of healthcare would be on adults. The physicians hired are of the top most quality and have years of experience in serving this occupation.

Social Media can reduce the cost of the healthcare marketing. Facebook; YouTube; and Twitter can help the Board members of the PMH to promote the new clinic and to get new patients from the contacts obtained through the social media.

The purpose of this assignment is to read and review the case study. Then discuss your assessment of Shouldice Hospital 's marketing challenges, as well as presenting your ideas for how the hospital can best manage those challenges. The assignment will contain the answer of the following questions:

A Canadian hospital specializing in hernia operations is considering whether and how to expand the reach of its seraices,