Massive Breach At Sony Play Station

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

Sony can also differentiate themselves in the market by employing a consumer-focused positioning strategy. A consumer-focused positioning strategy revolves around consumers. This strategy can be tailor made to the audience by using social media, apps, and other online platforms to engage, access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer focused is in line with Sony’s new planning

A week after the last security breach, Sony announced to its PlayStation Network users that certain information may have been compromised. Many users were very upset because their personal and financial information had been compromised for over a week and they were unaware. There was a significant delay between when the card information was compromised and when Sony notified its users. Many users who did not give credit card information to Sony were still upset because they use the same login and password for multiple sites, and now their information on other sites may have been accessed without their knowledge. After the breaches, Sony did not just patch the holes in its network security, it had to rebuild from the ground up, further upsetting users by causing the network to be

This analysis discusses some issues and requirements to correct these issues that are outlined in the Turn Key University (TKU) data breach case study. In addition to these issues and requirements, some applicable laws will be discussed and some controls will be suggested for implementation.

What type of attack was launched on Sony? The assault on Sony network is believed to have been started with a simple spear phishing attack. This phishing attack allow the hacker group ‘Guardian of peace’ to gain access to the network by stealing network credentials. More than likely the simple phishing cause an un-trained employee to give up their network credentials with out a fight. “Analysis conducted by AlienVault revealed that the source code was specifically designed to target the Sony Pictures. The source code examined by Alien Vault used a simple login and password to gain access to Sony Pictures corporate network”( ). Experts believe that the hacker recycle a previous found code from all ready pre-existing malware, specialist had a look at the code and uncovered that this preexisting code was modified/written and send out by Korean speaking hackers.

This case study, written in 2009 is not the only case where a major data breach has occurred within organizations. In the late 2011 Sony’s PlayStation Network (PSN) was breached impacting up to 77 million user’s accounts including data on names, address and possibly credit card details. In late 2013 Target had a cyber-attack that compromised a large quantity of its data and had 110 million accounts compromised. Finally in September 2014 Apple had their iCloud server breached by hacking that compromised all the users of the online server. These occurrences still have some unanswered questions and several experts have yet to decipher the actual reason as to why the security breach occurred.

In the Data breach Investigation report of 2012, the compromised records 174 million security incidents from all over the world were analyzed also the investigation confirmed 855 data breaches. The attacks were carried out from 19 different nations and affected all kinds of organizations small and large.

The Goodwill breach is a sore point for many security researchers as the 3rd party POS vendor has not yet revealed how the attackers compromised their environment. Unfortunately, this is the case in many data breaches over the past several years. Rather than sharing details with the community, organizations instead conceal critical details of the breaches whether out of embarrassment or fear of brand damage. There are also some legal reasons to consider such as protecting customer data and confidentiality of ongoing investigations by law enforcement.

The company mostly counts on computer systems to manage the account, process visitor transactions, review and examine outcomes. A minor damage or interruption from communications failures, computer viruses and mischievous attacks, security breaches and disastrous events could adversely affect operations. In Q1, revenue fallen down by 2.3%, in Q2, by 1.3%, whereas in Q3 from 0.4% for the year 2014 due to the data breach. Due to lesser promotional activity compared to the highly promotional activity in 2014 after the Data Breach, a satisfactory category sales mix and lower price cutting, there is Rise in gross margin rate from 29.5% last year to 30.4 percent this year. Assertions and investigations may effect on the business and results of operations. If company experience additional data breaches or fail to detect on time, the company could be

The Hong Kong based toy manufacturer VTech, is the recent victim of a data breach. VTech’s database was breached on November 14. In the breach, VTech's online platform the Learning Lodge app store was affected, which is connected to a variety of the brand’s devices. A breach of this kind is different to the majority of companies, because of its impact on children, in addition to their parents.

“To become a leading global provider of networked consumer electronics, entertainment and services.” That’s the mission of Sony, producer of the Sony Playstation. Sony, information and

Sony’s innovative approach and successful brand name, being associated with numerous motion pictures, computer entertainment, music, television, and online businesses, makes Sony one of the most successful, extensive entertainment and technology companies in the world.

Way back then, Sony entered the market originally as a supplier of components for Nintendo Entertainment System (NES) home console. However, when Nintendo failed to introduce new technologies that would improve the gaming experience, Sony grabbed the chance to seize the opportunity. Sony

Sony Company is a Japanese multinational corporation. Masaru Ibuka and Akio Morita are the founders of the company, in late 1945. The corporation is headquartered in Tokyo, Japan. It is among the leading electronic products manufacturers for consumer products. The company manufactures varied consumer electronics, equipment for video communications, innovative cameras and information technology equipment. It is one of the leading digital entertainment brands globally. It offers customers a range of exciting multimedia content. In the next one and