Mattel Case

Be sure when designing, manufacture and taking the product to the market, is important to measure all possible possibilities of danger and take an action and generate a warning sign if is

This paper will summarize the ERR articles from the bulleted topics and issues. This paper will also include summaries on toys that may encourage violence and aggression, toys that may promote pro-social behavior, gender stereotyping in toy selection, and cultural stereotyping or, lack of cultural awareness in toys.

An alternative strategy is for Mattel to expand into the technology market and add-on/re-innovate their existing product lines. Mattel has made many of the same products since it was established, with the exception of picture frames and doll furniture, which were short lived products. Barbie has changed a little bit, but other than that, the products have remained unaltered. In order to have a competitive advantage, Mattel needs to grow with the market. As of

Toy safety has always been a top priority for Mattel, Inc. Being one of the world’s leading toy makers, Mattel, Inc has always had a reputation of being a responsible company. A global leader in design, manufacturing, and marketing of toys and family products, “More than 30,0000 people in 43 countries are employed by Mattel, which has sold products in over 150 countries” (mattel.com). Toy safety will always be Mattel’s highest priority as their mission states, “

Mattel, Inc has the vision of being the world’s premier toy brand, for the present and the future. It currently sells products in over 150 nations. The company was founded in 1945 by Harold Matson and Elliot Handler. It has gone to be 30,000 employees strong working in 43 countries. Mattel, Inc includes a number of toy brands such as Barbie, Fisher Price, Hot Wheels, American Girl, Tyco, and others. In 2008, the company was recognized by FORTUNE magazine as one of the “100 Best Companies to Work For”.

The scandal could also not be as severe as it was at the time it was discovered and the employees would have understood the need, to be honest, and disciplined in their work for a better company in the coming years. Being accountable to the stakeholders and to the shareholders is also another way a business can manage the

Team 2 has researched and completed a comparative analysis of Mattel’s supply chain design and related costs with that of its major competitor Hasbro and the toy industry. What follows, is a brief background of Mattel’s traditional (non-electronic game) sector, its key competitors and Mattel’s use of supply chain management concepts in addressing the competitive landscape to gain a competitive advantage. The global toy and game market grew by 7.2% in 2007 with a value of $106.1 billion and by 2012, is forecasted to have a value of $126.2 billion, an increase of 18.9% over 2007. The toy market is divided into three primary sectors, namely game consoles, game software and traditional toys and games. Traditional toys and

Fisher-Price, Inc. was founded in 1930 and is based in East Aurora, New York. It all started out when Herman Fisher, Irving Price, and Helen Schelle created the toy company and brought 16 wooden toys to The International Toy Fair in New York City. Those first toys became very popular and became the hallmarks of Fisher Price. As of 1993, Fisher Price operates as a subsidiary of the organization Mattel Inc., the worldwide leader in

Due to outsourcing to other developing countries, the toy industry faced many hardships. The products that are made in developing countries that had substandard quality control were recalled many times due to the safety reasons. Mattel too faced a stiff pressure from the government and consumers for the products that were not safe and stable which are made in manufacturing facilities in China. Recently, Mattel recalled several of its products because they were not safe for consumers. Recalling millions of products, not only reduced the total revenues of the company, as well as it hurt the company’s image at the same time. Mattel had been always trusted by its consumers for making providing its consumers high-quality products and stable products.

During this paper we will analyze how the department store industry has evolved and more important how companies are managing new strategies to remain competitive. Moreover we will use the case of JCPenney as a main focus to see how successful their strategies are. To provide a good analysis, we first need to understand how the industry has evolving and what the major companies like JCPenney are doing to continue in the industry.

Midway Games ( D. Conn. 2002). The reason this case is “harmful” lies within the case text of what happened “Yancy was addicted to a video game manufactured by Midway called Mortal Kombat, and that Yancy was so obsessed with the game that he actually believed he was the character Cyrax.” when he stabbed and killed his friend named  Noah Wilson in 1997. The implications of this are major and would drive the public in a panic which would negate the whole ideology “Yes, there are cesspools. But they can be avoided”(Leonard, 2015). The rest that follows isn't of much consequence to Leonard's argument but I will state the whole case. Midgard argues that “Mortal Kombat is not a "product" that can give rise to a product liability claim” based almost entirely on that statement the U.S District court ruled in favor of Midgard and Wilson's claims were dismissed entirely. The aspect of video games being not a product that can give rise to a liability claim that will definitely change in the future with how games are being developed. Recently I learned from the Virtual Reality Society, gaming technology has made huge strides and that now people can even wear helmets and interact within the game. I believe the courts claim will change because if your immersed in a product which makes it so you can't see reality and while playing it you somehow injure yourself be it mental or physical. The game would definitely have to take reliability for a injury it

Sony, Microsoft and Nintendo have been competing for a decade with Sony dominating the market throughout most of the years because of their superior technological products. The video games industry faces an entirely new rivalry situation. In 2008, Sony lost its strong position on the market, because of Nintendo’s success with their dynamic Wii over Sony’s high-tech PlayStation 3 and Windows’ Xbox 360. Although the Wii was technologically much less advanced than PS3 and Xbox 360, the Wii's cheaper price, ease of use, innovative motion-sensitive controller, and simple but fun games, made the console a hit all demographics from 9 to 65 years old, male and female. All these factors resulted in Nintendo’s Wii dominating sales and surpassing Sony’s by an impressive ratio of 2:1.

The magnets can stick to one another through human tissue, leading to punctures. According to the CPSC 's website, the children suffered intestinal tears that required surgery. "The company has ordered that all products be pulled off retail shelves," said Nancy Nord, acting chairwoman of the Consumer Product Safety Commission. The 1.5 million toys recalled by Fisher-Price 's preschool division included Elmo, Big Bird, and Dora, all made in China. The recall was prompted by concerns about lead paint and risks associated with small, high-powered magnets (CNN, 2007).

1. no. 1-0013 Mattel, Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U.S. Our biggest opportunities are in growth outside the U.S. – Jill Barad President & CEO Mattel, Inc. The sun was just breaking over Kowloon Harbor. From his corner office, Ron Montalto gazed across the water and watched the early morning light reflect off Hong Kong’s famous downtown skyline. Only 24 hours ago Ron had been riding around the Carolina Speedway in Kyle Petty’s blue Pontiac, emblazoned with the Hot Wheels logo. The event was part of the kickoff for a new series of Hot Wheels® replicas of NASCAR racers. Now, back in Hong Kong questions still swirled around the sourcing

In a world dominated by recreational technology, it is unsurprising that video games have crept their way into the daily lives of thousands of individuals. Over the past few decades, there has been a surge in the popularity of video games, with children, teens, and adults choosing to spend their free time engrossed in the captivating world video games have to offer. Undoubtedly, a forerunner and consistent innovator in the video game industry is Nintendo, which is formally known as Nintendo Co., Ltd. As the creator of popular gaming products from consoles—such as the Game Boy and Wii—to bestselling game series like Pokémon and The Legend of Zelda, it is only natural that Nintendo stands