Mattel Case Study Analysis

1294 Words Mar 22nd, 2012 6 Pages
Unit Four Mattel Case Study Analysis
Tosha Collins
Kaplan University
School of Business and Management
MT 460-04 Management Policy and Strategy
Dr. K. Peterson
1/31/12

Unit Four Mattel Case Study Analysis In 1944, the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using the scrap from the picture frames to create dollhouse furniture. Harold Matson eventually sold out to his partner, Ruth and Elliot Handler. The Handler’s, encouraged by the success of the doll furniture and turned the emphasis of the company to toys. By 1955, Mattel was advertising
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Mattel investigated the toy crisis thoroughly. The outcome to the problem had Mattel dismiss several of their subcontractors in the global economy. The next step was to ensure that all toys manufactured by those subcontractors, were removed from the shelves.
Prior to facing any these problems, Mattel implemented their Global Manufacturing Principles (GMP). This applied to all businesses that produced or distributed their products. The GMP’s provided structure for both subcontractors and contractors to abide by. This also helped to maintain safety for employees as well as the consumers.
Mattel should revise their GMP’s to be more up to update and implement them in their global economy, since much of their business is oversees. There should be regular inspections to make sure that their products are lead free. Equipment and products should be tested and examined to ensure that there are limited issues that could arise, which could lead to harmful safety issues for the consumer.
Even though running a business may be stressful, it is important that companies make sure that the safety of their consumers is part of their mission, even when expanded globally. A business must make sure that their standards and principle are ones that their global contractors and subcontractors adhere to when manufacturing products for the company.

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Mattel inc. - about us -

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