Introduction Mattel, a US Toy manufacturing company, is the subject of this case study. The company’s marketing experience is being studied and analyzed specifically in regard to its challenges in term of competition with MGA, Hot Wheels, and sub-cidery company Fisher-Price, and their failure with Barbie’s marketing and sales. The case also focusing on Mattel’s strategic changes and the impact of the management style on main business results, especially when comparing 2 different eras of CEO’s whereas
TRAN BAO YEN Operations Research Columbia Southern University Unit V – Case Study Mattel is one of the world’s biggest corporations in toy industry. In 2007, the company had a remarkable toy recalls relevant to its supply chain in a wide range of products: Cars, Barbie, Batman, Polly Pocket and Fisher-Price toys. The causes were determined by some compound problems in the process of designing, manufacturing, and distributing products, leading to mismanagement. 1. Why do firms contract overseas
Case Study Mattel’s Toy Recall And Supply Chain Management Susita Asree5/11/2014 MGMT 516 By: Divangi Shah CWID: 802164541 Why do firms contract overseas for production of products they sell? Answer: The firms contract overseas for production of the products they sell to gain certain advantages from the different countries. One of the biggest advantages is cheap labor that cut down the cost of the products. To get the advantage of the cheap fuel prices and raw materials to make the products
Mattel Case Study analysis II Problem Statement As per the case study, Mattel’s main issue is that they are not living up to their core mission. The case clearly states that Mattel’s philosophy is to satisfy the customer’s needs and wants. Delivering what the customer needs and wants can be segregated into two broad categories: First, product development: According to the case, Mattel’s product development ensures that its portfolio never stagnates. Unfortunately, Mattel has failed to adapt
Introduction Mattel, the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage, while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS Strong Products
Introduction and Background Mattel was started in 1945 in a southern California garage workshop. It reached global share leadership through the growth of Barbie in the late 1980’s and early 1990’s. During this time Jill E Barad leveraged her marketing talent to build Barbie from $250 million in annual sales, in 1980’s to $1.9 Billion in 1998. This success gave reason for Jill Barad to ascend to the CEO of Mattel in January 1997, which was the height of the company’s success. A little over a year
Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety
Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT 460-04 Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In 1944, the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using the scrap from the picture frames to create
In 2004, Mattel Inc. first filed a lawsuit in Los Angeles County Superior Court claiming that its former employee, Carter Bryant, violated copyright infringement and breach of contract. Mattel is widely known for their popular Barbie dolls and MGA Entertainment have their Bratz dolls, which were the popular modernized Barbie in the 2000’s. In 2008, a federal jury ruled in favor of Mattel because they believed Mr. Bryant developed the concept of the Bratz doll while working at Mattel, then leaving
Case Study 2 – Mattel 1. Do you believe that Mattel acted in a socially responsible and ethical manner with regard to the safety of its toys? Why or Why not? What should or could Mattel have done differently, if anything? As the makers of children’s toys, Mattel has the ultimate responsibility to ensure that every toy is made within the tightest of safety standards. With the case of the Mattel toy recall, the company acted within the spectrum of their code of conduct that was titled Global Manufacturing