Mattel Mattel Strategic Plan

Continual change, vanishing distance and compressed time is what is driving the toy industry. It mentions in the case study that Hasbro is failing to adapt by being unable to make timely strategic decisions. Hasbro has dedicated too much of their resources in the television and movie sector only to abandon their successful board gaming business. (Coulter, 2013, p. 49) Our text expresses all organizations have to deal with change. (Coulter, 2013, p. 38) Mattel joining forces with an successfully established online company is only going to benefit them in Mattel’s structured transition.

Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an

Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities as well as emerging market conditions and opportunities. Disney's primary strategic objective is to product high-quality content through their entire product mix. The company also had a record financial performance in 2010 led by the Disney movie studio last year was the first in history to make two film that crossed the billion-dollar mark at the global box office Toy Story 3 and Disney's Alice in Wonderland. Another strategic objective that Disney has set is the goal to make experiences more memorable and accessible through innovative technology. The final strategic objective that Disney has focused on is international expansion.

These marketing teams have put focus on serving parents' needs using catalogs, direct mail, and advertisements to be on radio and television in order to market and promote the products. In addition, the teams have collaborated with private tutoring institutions. The above marketing plans have proved to be successful in marketing products from Mattel and Hasbro thus making the companies attain a competitive advantage in the industry (Kaser & Oelkers, 2008). The companies have engaged in the production of toys and games that integrate playing with the process of learning. This strategy aims at stimulating children in

Hasbro is a publicly traded company founded in 1923 which specializes in toys for children, infants, and toddlers, as well as puzzles and games for consumers of all ages. Although the company has experienced significant annual revenue growth since its inception, due to several factors including the recent economic downturn, it has encountered obstacles in each of its four business units. With several competitors, such as Mattel, vying for the business of increasingly financially conscious consumers, Hasbro must optimize its operations in order to achieve its goal of becoming the world’s leading toy company in an uncertain future, Specifically, the company must pay particular attention to the following

Toy Industry Association, Toy Industry Association and Hobby Manufacturers Association Collaborate to Broaden Market Opportunities for Crossover Products. (2011). .

Mattel has created a successful business in the toy industry. Starting out in a garage, building picture frames and moving into children's toys, has allowed them to become a global leader in their field. They grew their company very quickly, but as with any business, times change and forces organizations to grow with the cultural. Competition has increased the need to be more versatile with their technology and make strides to stay ahead of others in their field.

The world has rapidly changed and things are intense which makes children to be in the world of techno, children are adopting more interactive to electronic toys today has this could make Mattel change their product line to the new innovation and make it a good brand with a unique

In consideration with the toys which are to be launched and sold in the UK market, this report will advise you on all the laws and regulation that relate to the toys and the penalties that will occur from selling products that’s are deemed defective .

The United States has some of the strictest toy safety standards and regulations in the world. Any toy intended for use by children age 12 and under must be third party tested and certified with a Children’s Product Certificate (CPSC). However, not every section of the Children’s Product Certificate may apply to any given toy. The document is lengthy with a multitude of provisions. Each provision may not necessarily may to any given toy. For example, toys that don’t make and noise would not need to adhere to sound provisions. Although certain sections may be exempt, each applicable provision much be in compliance with the toy safety standard.

If you don 't know where your business is going, any road will get you there.

Both Nasdaq director independence standards and Corporate Governance Guidelines of Mattel have strict requirements or rules to evaluate and determine whether these directors on the board are independent members in Mattel. In terms of the Nasdaq director independence rules, independent or outside directors are not allowed to participate in any material and pecuniary management activities and transactions as managers or employees. In addition, executive officers and employees who work in a listed company are not able to qualify independent directors, and members who have intimate relationships with other directors or executive officers also cannot be outside directors. However, the Corporate Governance Guidelines determine that members who take part in the Audit Committee, the Compensation Committee, the Executive Committee, the Finance Committee, and the Governance and Social Responsibility Committee are independent with material transactions and executive managements. As a result, there are ten directors on the board in Mattel, and only Christopher A. Sinclair, the CEO of Mattel, is not independent with the exercise of independent judgement and has no evidence to satisfy requirements of Nasdaq’s and Mattel’s director independence standards. In the other words, there are nine outside directors (90%) and one inside director (10%).

Mattel was the world’s largest toy manufacturer with revenue over $5 billion. It had been doing business in China for 25 years. China was Mattel’s most important manufacturing country. 65% of Mattel’s toys were manufactured in China. It owned 5 factories in China and had a network of contract manufacturers for the remainder of production. In August and September, 2007, Mattel recalled for three times globally 21 million problematic toys that were made in China for the reason of containing excess level of lead. The toys recall issue in addition to the publicity of media drew public attention to the global toys inspection system and the products quality of ‘Made in China’, resulting in a trust

Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety and quality standards, make sure that the entire product will not be harmful to the children. Partners must also comply with all import and export regulation and they must strictly adhere to local and international customs

In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public wanted to know how such an established company’s safety regulations could fail, how Mattel was addressing the issue, and whether consumers could trust Mattel to produce reliable toys in the future.