Mattel and the Toy Recalls

1684 Words Aug 25th, 2013 7 Pages
‘Mattel and the Toy Recalls’ (Case A)

Related information: Mattel, Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo, California. In 2010, it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price, Barbie dolls, Monster High dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, WWE Toys, and early-1980s video game systems. Mattel “designs, manufactures, and markets a broad variety of toy products worldwide through sales to its customers and directly to consumers.”21 Mattel’s position as a leader in the global toy industry was so formidable that Mattel’s international business division with gross sales of $ 2.7 billion in 2006
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(3)Lack of understanding culture, political power and government hierarchy to operate within the system.
• What are Mattel’s key strengths? What is the nature of the product quality problem faced by Mattel? What organizational practices of Mattel contributed to the problem?
Mattel’s position as a leader in the global toy industry was so formidable that Mattel’s international business division with gross sales of $ 2.7 billion in 2006 would be the industry’s third largest company, if it was a separate company, and Mattel’s U.S. business with $3.4 billion would still be No.1. Mattel was an industry leader not only by its sales, but also through its pioneering efforts to be a good corporate citizen. In 1996, Mattel initiated its Global Manufacturing Principles, which aimed to ensure responsible management practices used in Mattel’s factories as well as by its vendors. Mattel’s factories were audited by the International Center for Corporate Accountability, an independent body, and its results made publicly available by Mattel. Mattel engaged in philanthropic activities through Mattel Children’s

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