Mattel's China Experience

1261 Words6 Pages
Mattel’s China Experience: A Crisis in Toyland In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public wanted to know how such an established company’s safety regulations could fail, how Mattel was addressing the issue, and whether consumers could trust Mattel to produce reliable toys in the future. Mattel had been a long time leader in the…show more content…
Had Mattel ensured their contracted manufactures were sourcing from proper suppliers, and preformed quality checks before products went to retailers, the recall most likely could have been avoided. Instead, Mattel set guidelines, and hoped on little more than good faith that they GMPs were followed. Hasbro, Mattel’s main competitor has a similar supply chain in place, but avoided the lead paint crisis due to their commitment to inspection. Hasbro set standards for lead paint that were higher than U.S. regulatory standards, and took proper measures to make sure their foreign contractors were also following the same standard. Hasbro placed their own quality assurance inspectors on factory floors, and inspects each product again before it went to retailers. Hasbro’s extra commitment to quality helps the company deliver a safe and reliable product to customers. Due to the lack of quality management Mattel announced a voluntary recall of some products. While they did report the safety hazard, they reportedly took months to gather information and investigate the problem before publically announcing it. However, under regulatory rules, even potentially hazardous products are supposed to be reported within 24 hours. Mattel did explain to the customers that the lead paint was due to bad behavior by their contracted manufactures in China, easing many parents minds that
Open Document