Customer profile / target market
For the development of the “smart bed mattress” the target audience will be pretty broad. The mattress is a product that can be used by people of any age or gender or religious preference, etc. However the target audience to purchase will be anyone over the age of 18 as they are more likely to have the financial ability to make such a purchase. It would also be directed at the middle class and higher as this will not be a bottom of the line mattress. Geographical area is unimportant as the mattress can be shipped to a customer’s home by online purchase. In the beginning there would most likely only be a single location for a customer to actually see and feel the mattress. Hopefully, the mattress will
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Mattress Firm is the leading mattress company in the line of business with more than 3,500 stores in 49 states. The market share for Mattress Firm is 25.2%, which is huge in this market. A strength for Mattress Firm is brand loyalty and they have a proven track record of growth. The weakness is that they do not offer a mattress like the “smart bed mattress”. Sleep Number is in a distant second with a market share of 7.8% with 488 stores. Sleep Number does have the advantage of having a technologically driven company and as of September 2016 is offering the ItBed, which offers even more personalization than its other mattresses all while coming shipped in a small convenient box. The ItBed is filled with air pockets, which I feel is a weakness due to the fact that these air pockets can burst and then you have a broken mattress. Sears is a well known company that is in almost every state and has an internet presence as well. Sears does not manufacture the mattresses that they sell as they are just a distributor of other mattress companies. However, Sears does have brand loyalty and has been in business for a very long time, which makes them
The Little Dreamer Crib Mattress is one of the more expensive crib mattresses that we will be looking at. With this cost comes a lot of benefits such as hypoallergenic and easy to clean. Let’s take a deeper look at the Little Dreamer.
The steps designated in the Work Breakdown structure were given in five different steps. First, assessing the hardware needs of the new HRIS software. Second, obtaining the required hardware and installing the new software onto it. Third, moving all employee data and records from the old HR databases to the new, more robust HRIS system. Fourth and fifth are very similar, training for both Managers and employees in the two new systems of records, HRIS and payroll.
Sleep Country Canada (SCC), initiated in Vancouver in 1994, is the largest mattress retailer, offering various styles of mattresses and sleep related products in 224 stores and 17 distribution centers across Canada as of December 31, 2015. The target demographic is the working class, wishing to purchase quality products for less. SCC maintains a leading position in the industry due to competitive product pricing, selling 5% lower than other leading retailers. Success is also due to marketing, making SCC a recognized brand across Canada. Further initiatives include: broadening SCC’s real estate footprint, implementing store designs to enhance displays, redesigning and expanding products to meet change in consumer demand, employing “Sleep Expert” retail assistants, as well as upgrading the logistic system and software. SCC also works to enhance employee training and compensation program, increasing employee satisfaction and productivity.
When you buy from a retail location you need to orchestrate a truck to take the furniture home, which likewise builds the cost of the furniture. The energizing news is that you're family can evacuate the go betweens and buy lovely bedroom furniture straightforwardly.
Mattress Firm is a mammoth retailer that specializes in sleep equipment within the bed and mattress industry. It is certified as a premium retailer that has changed the landscape of retailing specialty and traditional bedding. The initial concept was conceived through an opportunity to offer a product and service through a sophisticated system dedicated to quality, service, and value. Since the corporation’s inception, Mattress Firm has expanded into profitable markets through opening new stores and acquisitions. In a highly competitive industry, Mattress Firm organizes is product offerings in perspective of what the customer wants by providing an array of specialty and traditional mattresses from household brands such
There are a handful of competitors that also compete with similar needs that the customer is looking for. The competitors are in the direct-to-consumer offerings. Tuft and Needle also offers only one firmness level to the customers to compete with the ease of purchase. They also ship free in a small box and increased its trial policy from 30 days to 100 days to match that of Casper. Saatva doesn’t offer too much in terms of similarity to meet the needs of competition for consumers looking at Casper, but they claim to offer the need of a superior quality of mattress. This attacks the quality of sleep as well as the ease of purchase of the direct-to consumer companies. In addition to those competitors, Leesa entered the market shortly after Casper. They meet competing needs by offering only one mattress model as well, with the inclusion of free shipping and similar trial policy.
We, as humans spend one third of our lives in bed, so you want to make sure you get what's right for you. Home furnishings are usually items that we tend to want to keep for many years, and what is best for other people, just might not be the best for you. You can get a very good idea which is the best "rated" mattress, and that will surely take you closer to your goal of finding the best mattress, but to find out for sure, you will be much better off trying out the mattresses yourself. That way, you will have the peace of mind that you made the best possible buy. So in sum, we recommend you narrow your search by determining which type of matress you want, then research your brands. But the bottom line, your best bet is to try several mattresses, and figure out which is the best mattress for you, by feel and comfortability. Other than comfortability, you want to make sure that the mattress you buy has a good warranty, and is as durable as
Since mattresses are their main seller, a bargain may be had when the new models come in to replace the older ones. The sets may be discounted when they are expecting new ones to arrive. That makes this a first stop on your list when shopping. Your options are looking online to find the store nearest
All across America, in towns metropolitan and suburban, you will probably be able to hunt down a Target. Identifiable by its glowing red bullseye logo, Targets normally sprawl across city streets, and stand anywhere from 1-5 stories tall. Out of the many superstores consumers these days have to choose from, I chose to review Target.
If you have not figured this out by now, then choosing the appropriate mattress pad for your bed is synonymous with a good nights sleep. To keep pace with a strenuous and a demanding lifestyle, it is important that body gets adequate rest to replenish its daily reservoir of stamina and energy. This replenishment happens when the body sleeps or rests and interruptions in that pattern lead to dullness of the mind and the spirit. Therefore, the ultimate decision matters and for starters it is a good idea to tilt the scales of your benevolence to a foam mattress pad.
Teen Vogue, is a teen magazine that is a version of vogue targeted at the teen generation to appeal to a larger target audience and for vogue to have a larger market. The magazine specialises most in fashion and teenage lifestyles. The magazine resembles vogue in terms of the fashion aspect of it, featuring high fashion and newest trends. They feature young fun teenagers and the articles that are especially targeted at teenagers in terms of the language that they use and the issues that they write about. They also use celebrities and music that appeal to the target audience, for example they have featured twilight numerous times because of the popularity and the phenomenon that has come out of it. The magazines uses young popular celebrities
The Target that we chose to analyze our classification of products at was in Bloomington, IN at College Mall near Indiana University’s campus. Since this is one of the only malls near this campus, this is one of the only places for college students to shop. Also, there are many restaurants and other stores around that attract people to this area. From our experience of being students here, we know that we go to Target a lot to shop. Therefore, choosing to locate the store near a college campus and not a small town probably helps sales dramatically. College students are also at the age where they prefer to work out quite often, so Target is in the perfect place for customers that desire more active wear clothing. There are not many other
The advantage of the mattress encasing, as well as the other options, is primarily based on the specialized choices to cease allergic reactions and to preserve your bed clean.
I must say that I do not think that the ad or the style of the ad targeted the baby boomer population adequately. First the message "slice of life" is a little alarming because most people at that age are very sensitive when it comes remarks or messages that say anything about their life especially when it seems to take from life most people want their whole life. You do not want to confuse them in any way. Baby boomers do trust print more than online advertising or anything they see on T.V. "76% of adults age 55 or older are newspaper readers. The Rest and relax, your time has come!" is also a bad message because they did not show enough credentials and options to say such a thing, you have to earn the buyers trust first and should avoid statements
In this paper, we analysed the target audience, big and small differences, content, and ways to improve the annual report. The Hershey Company’s Annual Report and 10K have many differences and few similarities, where each document is written to communicate financial statement disclosures to its intended audience.