Max Cabs : A Based Company

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Max Cabs is a Southbank based company that provides scheduled airport transportation within the Melbourne metropolitan area. The mission of Max Cabs is to provide the customer the finest airport transportation service available at a reasonable price. We exist to attract and maintain customers. Our services will exceed the expectations of our customers. Max Cabs will be focusing on families and business travelers. Both groups will likely demand Max Cabs services. The families will utilize the service because it is convenient and less expensive than if they drove themselves and paid for long-term parking for their car. Max Cabs will easily gain market share by utilizing their competitive advantages that are based on a sophisticated, yet…show more content…
• Professionalism: The targeted customers have a high expectation for customer service and The Company intends to exceed these expectations. Objectives 1. Steadily gain in market share. 2. Increase repeat customers by 3% per quarter. 3. Decrease customer acquisition costs, measured by a decrease in marketing costs divided by the number of new customers. Financial Objectives 1. Increase the profit margin by 1% per quarter. 2. Decrease training costs of employees every two quarters while simultaneously improving service quality. 3. Decrease the operation costs of the leased vehicles through improved preventive maintenance and behavior modification. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing the company. Strengths • Well-trained employees. • An innovative compensation system that prizes customer satisfaction, customer referrals, and repeat business. • A strong, market-driven business model. Weaknesses • A lack of brand equity because of the start-up nature of this organization. • The inability to raise large amounts of capital. • The difficulty to find above average employees. Opportunities • Participation in a high-demand industry. • Increased profits as operating efficiencies are gained. • Steady future demand. Threats • Future/potential competition from a franchise
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