Max Mara Vs Zincko Essay

Francesca’s collections attracts many different demographics, but their target market include fashion conscious females between the ages of 18-35. They are mainly college educated and have a moderate to large disposable income. Their customer has a taste for classic items mixed with ethnic inspirations and seek exclusivity and disassociation from others. In a geographic perspective Francesca’s is widely available nationwide in a variety of formats such as free standing and shopping malls. They possess 283 locations in 41 states and continue to grow rapidly.

The product to be introduced is the clothing and accessory retailer TJ MAXX, into Guatemala. TJ MAXX’s roots come from the TJX Companies Incorporated. TJX Incorporated traces back to 1919. The founding brothers Max and Morris Feldberg started their business with a New England Trading Company in Boston, Massachusetts. A few years later, in 1929, they decided to go into the discounted department store business and founded Zayre. After being successful in the department store business, they decided to expand and then after being extremely successful in the 70’s they decided to go for something bigger. This next step came during 1976 when Bernard Cammarata, a young Merchandise Manager, was offered to launch an off-price chain project. Under him, TJ MAXX was born in the United States. TJ MAXX became one of the most successful off-price chain stores in the United States and around the world. Today, TJX Companies Inc. is still the parent company for TJ MAXX, also owning Homegoods, and Marshalls among others.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Gucci is one of the most powerful leaders in luxury fashion market. Gucci is founded by Guccio Gucci in 1921 in Florence, Italy. Now, Gucci is the part of Gucci Group and Pinault Printemps Recloute (PPR). The globalization of the fashion environment and boost in the western economies transform Gucci from a small Italian company in to large luxury fashion brand in global level.

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

Vera Wang is the face behind the most exquisite bridal wear every girl desires to have. She creates beautiful designs with elegant grace and is “arguably the most prominent designer of bridal wear in America” (Biography 2014). Wang first started off as a senior fashion editor at Vogue and then a design director for Ralph Lauren (Biography 2014). Later on, she started her own line that became the most elegant and sophisticated clothing line in the bridal wear industry. Even the most high-profile celebrities want her clothing such as Uma Thurman, Khloé and Kim Kardashian, and Michelle Obama (Biography 2014)!

Mary Katrantzou was opened in 2009 in United Kingdom, London and has now become one of the most famous labels in the fashion industry. The expansion into different parts of the world in countries including Japan, Mexico, Australia, Canada, …etc. shows the companies potential and great success of the business.

“Art is an adventure into the unknown”. This is a quote from a manifesto that Mark Rothko wrote with Adolph Gottlieb in 1943 (Bio.com). It is one that resonates with me due to a struggle with depression that I have had for years. This semester, I decided to confront it, and in theory, conquer it. In light of making that decision, I decided to take an art class, an adventure into the very unknown world for me, not only because art was something that I hadn’t really dabbled in, but also because I was willing to face my depression. It was an uncomfortable path. With doing so, my professor introduced me to the works of Mark Rothko.

The fashion designer clothing line BCBG stands for bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes, handbags, sunglasses, swimwear, jackets, fragrance, accessories and menswear. The label is high quality, affordable, classic and sophisticated. It is targeted toward women of all ages, shapes and personal styles. He carries everything from chic dresses to casual pants and tops. The ever growing and prosperous BCBG line is expected to be around for many years to come.

Gucci is a luxury brand made in Florence, Italy in 1921 by Guccio Gucci. These luxury brands consist of fashion and leather goods. The company first started out as a family business. It was Gucci and his two sons who expanded the business and opened it as a company. The first store was opened in Rome and opened in 1938. The second store was opened in Milan and opened in 1951. In the beginning, most of the company’s customers were horseback riders, which is how the company came up with its signature logo. Gucci has become more innovational over the years with their products. Gucci is known for their handbags, women’s and men’s shoes, dress shirts, wallets, belts, fragrances, briefcases and accessories. Today, Gucci operates in about 550 stores and in over more than 30 countries.

Elie Saab ,when first entered the Market with a workshop in Beirut ,were known as a haute couture brand. That is, manufacturing custom clothes ordered by a specific customer with a high quality and expensive fabric , mostly targeting celebrities. After a while due to the changing trends across the world, they launched first RTW collection in Milan focused on the idea of affordable luxury brand that did not require the customized service. Another product line, wedding dresses were classified neither Haute couture nor RTW. They were sold through Boutiques. Another step for brand’s product strategy was to expand product variety to fragrances and accessories and signed a cosmetic license contract. Aside from fashion industry, Elie Saab formed alliances to develop signature hotels. Designing super yacht which are distinctive examples of luxury was included in the Business model.

Italian industry has grown immensely with the late 17th century induction of fashion apparels modernizing into the modern world of fashion entity. The industry has grown into upper class, high quality fashion accessory and apparel industry. The top companies have

Being a an international brand, there is a level of dependence on Italian markets with 90% of the stores situated in Italy and the equalisation crosswise over America, Paris and distribution over different countries of Asia, Europe, Canada and others. In spite of the fact that the model promotes luxury end products, it has been distinguished there is a related low level of client management which couples this recommending there is a need to take a shot at administration to guarantee a complete shopping background and guarantee rehash business inside of the current client base (Liesch, et al.,

Although the company is very secretive about its process and value chain, we identify some large common denominators with the lingerie industry. La Perla, along with all major fashion houses relies on designers for the election of their fabrics and they play a major role on the election of suppliers. This is the first step into their value chain, assessing quality and selecting the best supplier for each line and product. Once the raw materials are in its warehouse the most important step occurs, the confection and cut of the fabric, this is done by experts and where La Perla focus is added value. Once the product is

Running Head: Fashion Industry in Italy Fashion Industry in Italy [Writer's Name] [Institute's Name] Table of contents Executive summary……………………………………………………………………….3 Introduction to Italy………………………………………………………………………3 Geography of Italy………………………………………………………………………..