Maximum Subscribers Consume Gb Data Essay

Ontela designed a revolutionary product which allows wireless subscribers to seamlessly transfer data from the consumer’s wireless phone and send it to an email inbox, PC, or website. This allows consumers to use their wireless device more frequently, which generates more revenue for the industry in mobile phone services. Joe Levy, Ontela’s director of carrier marketing, assisted with PicDeck’s segmentation in determining the appropriate target audience. Below you will find an analysis on PicDeck’s choices regarding customer segmentation and evaluation on their data; supporting that research proves their target audience are primarily middle-aged married women and men.

The unit of analysis was the individual mobile phone service subscriber. Data were analyzed in two major stages, that is, through descriptive statistics and specific tests of hypothesis. Cross tabulation was used to analyze demographic variability of the respondents. Descriptive statistics including measures of central tendencies, measures of dispersion, frequencies and percentages were calculated to examine the respondents’ characteristics. These statistics showed the basic characteristics of research variables. The second stage of analysis focused on testing specific hypotheses of this study. To analyze qualitative data, content analysis was used following the suggestion by SPSS BOSS (2015). As noted by

Due to advances in technology, smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson[1], Singapore

Everyday, our smartphones are becoming more and more part of our dress code. In America, over sixty-eight percent of the United States population owns some type of smartphone. The average American uses about 2 gigabytes of data each month. Also, the average

Excessive use of internet and the addiction of technology has been a topic of interest. Scientist, sociologist and psychologist have looked closely to the phenomenon to understand the issue with technology in our days and how media affect our life through the use of smartphones especially.

Figure 2.1 displays the growth of just smartphones worldwide showing how a computer which was only once available to those who could afford it is now dominating the way we view and send data in our everyday life. The internet is a globally connected network where a user can obtain information from another computer (providing that they have correct permissions to access the information). The internet has allowed our society to an efficiency that is

The above statistics shows that numbers of Indigenous people using mobile devices are higher in comparison to the home internet users. However, inefficient network quality and higher cost of internet data on the Smart mobile devices is affecting them.

The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use

Cellular phones have become widely and easily available since the mid -1980s and their use has increased amongst the most emerging countries since then. Due to high-tech expansions, innumerable changes have been done on the mobile phone devices; therefore improving its efficiency. There are 6 billion people throughout the world whom have access to a cellular phone, whether it is for personal use or business. The average American spends 619 minutes a month on a cellular phone (Blumenstock, Eagle, 2012, p.1). The upsurge in the use of handheld mobile phones has mostly stemmed from the need to take care of personal business transaction while driving. We as people have a narrow capacity when it comes

This consumer segment has their specific needs that are not being met by the mobile service providers.

Vodafone is the market leader in the UK. In terms of retail revenue market share in the first quarter of this year the company had 32.5% of the market compared to its rivals Orange (25.7%), O2 (22.4%), and T-mobile (19.4%). Oftel the telecommunications regulator states that demand is strong and still growing for mobiles. UK mobile subscribers exceeded 50 million during the period April to June 2003, and in May 75% of UK adults owned or used a mobile phone. Call volumes increased by 5% and messaging volumes by 4% in the first quarter. However, the Klondyke period of growth in the UK, during which people were buying and using mobile phones for the first time is clearly over with sales year on year change down from the heady height of 90% to still very substantial level of 32 % in 2003. The expectation must be that the company will find it difficult to maintain even this level of growth in a highly-competitive market that is moving towards stability.

Over the last two decades, digital technology has become an essential part of people’s daily life and has caused an enormous influence on how the communication occurs. According to the research of the International Telecommunication Union(ITU), there were only 500 million mobile users in the 2000,but ten years later in the 2010,this number reached 4.6 billion(2010).Digital technology is a base two process, because the digitized information is recorded in binary code which is the combination of the digits 0 and 1. And it is applied in modern electronic devices such as mobile phones and laptops. Some of the reasons why there is a increase in the use of digital technology are generally considered to be the effect of conformity, promotion in

Technology has had a huge effect on the way people communicate. A lot of people have gotten rid of their old wired phones in favor of only having a cell phone. A study in June 2010 showed that more than one in four homes only has cellular service, up from 13.6 percent in 2007 (Blumberg, 2011). It is not just urban areas that have seen an increase in cellular

To comprehend its customers, Telstra has divided its business and customers into segment according to customer demographics including age, income, ethnicity and family status; location; psychology and buying decisions and motivations (appendix2). Telstra focused on two market segmentations; the low usage customers who have subscribed to SMS and prepaid services and are not financially independent yet and the technologically conscious customers, Telstra has introduced fascinating programs to promote their 4G services

Access to Internet is a prerequisite to go digital. But how many indians have the fortune of possessing it? As per TRAI report, the figure is not more than 28 per cent of the population. Out of 36.74 core internet subscribers till September, 2016, 24.7 core of the connections are concentrated only in cities. Urban India is way ahead with 61.9 internet subscriptions per 100 people while rural India is struggling with 13.7 subscriptions per 100 people. Digital disparity is so high that Delhi alone has 2.2 core internet connections while the entire North-East lags behind with just 4.3 lakh connection. Half of the 3 core connections in Maharashtra are concentrated in Mumbai.