Maxis Berhad Corporate Social Responsibility

Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner.

The scale and nature of the benefits of CSR for an organization can vary depending on the nature of the enterprise, and are difficult to quantify, though there is a large body of literature exhorting business to

Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society (2). CSR may also be referred to as "corporate citizenship" and can involve incurring short-term cost that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change(1).

Corporate Social Responsibility: Corporate social responsibility is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby businesses monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms.

In the article “Our Ability to Respond,” the author is critical of many Corporate Social Responsibility (CSR) programs. He/she states that even though specific projects show some improvement at the micro level, CSR has failed at the macro level proved by almost every indicators that relate to social, environmental and ethical health of our society. That is to say, CSR does not effectively assist us to get our communities and ecosystem better; instead, global challenges that we are confronted with are getting worse.

Corporate social responsibility (CSR) is a corporate initiative to assess and take responsibility for the company 's effects on the environment and impact on social welfare. CSR may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Corporate social responsibility (CSR) is a term used to describe a company’s efforts to improve society in a certain way. These efforts range from donating money to an organization such as a nonprofit organization, to implementing environmentally friendly policies in the workplace. This idea is not required for companies; instead it is something that companies do to improve their communities. The way companies practice CSR is different from company to company, and some companies may not even practice it at all.

CSR Stands for: The Corporate Social Responsibility means that any company has the responsibility toward the community such as any social organization, more you work on CSR the more you will build trust and sustainable relationship with people.

Maxis is one of the telecommunications service providers in Malaysia, enabling both individual and business customers to connect and communicate from any device. Such as voice calls, text and picture messaging services. As a provider of 3G and 4G extended range of data services such as mobile

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.

As it stands today, corporate social responsibility (CSR) does not have a universal definition. It can be interpreted and applied in a number of different ways. Regardless of how it is defined, many companies and organizations are incorporating CSR into their business practices and goals, while strategies and motives may vary from organization to organization. I think it is important for companies to define CSR based on their own corporate culture and stakeholder needs.

First, what is CSR? CSR is corporate social responsibility, which “refers to business practices involving initiatives that benefit society. A business 's CSR can encompass a wide variety of tactics, from giving away a portion of a company 's proceeds to charity, to implementing "greener" business operations” (Sammi Caramela). “Corporate social responsibility is a corporation’s initiative to assess and take responsibility for the company’s effects on environmental and social wellbeing. The term generally applies to efforts that go beyond what may be required by regulators or environmental protection groups” (Corporate Social Responsibility).

With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.

This chapter seeks to create a basic understanding on Corporate Social Responsibility. It answers the question what is CSR, how important is CSR to corporate, how it influences corporate practices, and what is Nike policy on CSR. These questions are important when trying to understand the general dynamics of CSR and why the company needs to embrace it for its survival. Knowledge of market trends in relation to Corporate Social Responsibility is crucial when trying to understand the policies and practices of individual organizations.