Max's Restaurant Research Paper

1155 WordsSep 27, 20145 Pages
1. FRANCHISENAME: Aguillon Ventures, Inc., 2. BRAND AND TRADEMARK: Max’s Restaurant 3. BUSINESS CONCEPT: Max 's Restaurant is a Philippine-based restaurant serving fried chicken and Filipino dishes. What started out as a small café in the Philippines has successfully transitioned into a proud Filipino tradition that is also making waves in the global front as an international brand. Today, “the house that fried chicken built” has expanded to 123 local and 10 international branches. Max’s is more than just a food brand. It takes after characteristics that are innate to Filipinos – hospitality, generosity and passion for good food. The recipes have been intricately developed for 66 years and given a modern twist to cater to the…show more content…
Seasonal menus allow flexibility for buying crops in season, or in supply, to keep costs down. Service type. Prices will undoubtedly change depending on whether your restaurant is a fast-casual restaurant or a fine dining restaurant. Be sure your prices represent the service value your customers receive. For instance, full service restaurants can always charge more for their hamburgers than quick-service joints, because full service restaurants are also providing greater ambience, better service and often better ingredients than the quick-service alternative. 9. QUALITY CONTROL METHOD: Prior to the commencement of operations, the corporate training department will provide the franchisee and eight members of the management team with hands-on training that spans 4 months. This training will incorporate classroom content and applied in-restaurant developmental modules that will extensively cover subjects ranging from administrative and operational matters to marketing. Regular refresher and developmental training programs will also be given as needs arise. Max 's is a firm proponent of sustainable continuous training of all Max 's franchises and employees to closely align our business model and company values and enrich the integral bond between store staff, guests and restaurant profitability. Each franchise store can expect holistic support and servicing 24 hours a day, 7 days a

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