Maybank Holding: Strategic Analysis

Today, Strategic Management is something really important for companies in order to remain competitive. It is also important to know the definition of this term in order to well understand it. According to the Contemporary Strategic Management 2nd edition book (Grant, Robert, Bella Butler, Stuart Orr and Peter Murray – 2013), “Strategic Management is the process of thinking strategically, setting objectives for the organisation, planning and implementing the necessary changes, and measuring the outcomes.” By knowing it we can see that strategy management is very important for a company. Indeed, strategy is essential for the surviving of the company but also essential to know how the company allocates its resources and how it will achieve its

Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

There are over 2400 branch offices of Maybank in 20 countries and it has correspondent banking relationships with 700 foreign banks throughout the world. Besides that, Maybank has 402 domestic branches and 2,600 automated teller machines (ATM) in Malaysia. In 1985, Maybank successfully to issue the first ATM and debit card in order to accessing the balance of the savings account. Maybank also launched credit card in October 1997. In addition, Maybank provides wide range of financial products and services such as commercial banking, investment banking, Islamic banking, offshore banking, insurance and takaful, factoring, trustee services, asset management, stock broking, nominee services, venture capital and internet banking (Maybank website,

Also, strategic decision making carried out through the process of strategic management. Like the other terms in business policy, strategic management has also been defined and interpreted differently by various author. There are also differences of opinion regarding the phases of the strategic management process and the elements they contain. These authors include 3 sub processes overall strategic management process. Through the strategy scenario analysis, strategy formulation, strategy implementation, and strategy analysis ( Azhar Kozami, 2005).

In everything that we do, we have used some kind of strategy (plan). From driving to the store, which street to take to get there the fastest, to selecting that perfect item at the high tech store, the newest digital gadget. It is in our nature to formulate this kind of behavior when we are given a choice. In an organization it is much harder to accomplish that same behavior because there is more than one individual in the process, but still possible to do. Strategy is a guide by which an organization moves from a current state of affairs to a future desired state. In this paper I will explain the strategy implementation concept of the basic model of strategic management that we can use to make this happen. Strategy implementation is the process

Pearce and Robinson describe strategic management as the art of making complex, long-term, future-oriented decisions and taking actions that result in the formulation and implementation of plans designed to achieve a company's objectives. The process focuses on the belief that a firm's mission can be best be achieved through a systematic and comprehensive assessment of both its internal capabilities and its external environment (Pearce & Robinson, 2005). In the article Strategic Management, the strategic management process is described as the implementation of the company's strategy by executive management considering its resources, circumstances, and environment to position the organization to complete is mission in a

Strategy formulation is part of a strategic management process that comprises three phases: diagnosis, formulation, and implementation. Venter (2014) developed a strategic management framework that expanded on these three phases as follows:

Strategic management is the set of managerial decision and action. It determines the long-run performance of an organization. By this management take plans, implement strategy and evaluation the plan. This study analyses the monitoring of planning too. It evaluates all opportunities. It describes threats of planning. It calculates organization’s strengths and weaknesses.

Furthermore, there are three concepts that is frequently merged by the academic models of the organizational strategy that is :( 1) the strategic aim `mission´ that is being sought for, (2) the ways of gaining that aim (is commonly illustrated as ´strategy content´) and (3) the strategy techniques that are used to conclude the content of the strategy. Strategic management is vitally substantial organizational development on account that

Strategic management is vital to business and ensuring profitability. “Businesses see survival, improvement and success” as objectives (Pickton & Wright, 1998, p.103). Successful strategies are created through analysis of the business industry environment, and involves trade-off’s between operational effectiveness, benchmarks, and cost minimisation (Abdolvan & Asadollahi, 2012; Agarwal, Grassi & Pahl, 2012; Stonehouse & Showdon, 2007). Gary Hemmel comments, in Porter (2010, p.1), that, “Strategy is, above all

‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment

Strategic management appeared as a comprehensible research filed in the 196os. Different works including the strategy and structure (Chandler, 1962), corporate strategy (Ansoff, 1965) contributed towards the fundamentals of this disciple. A lot of emphasis has also been on how companies can reach their targets, mainly with regard to profitability and competitive advantages.

The term ‘strategy’ is widely used in the business environment. A strategy is used to decide and achieve business objectives. The rapport between a firm’s strategy and its overall performance is the key focus in strategic management. Kay (2000) believes that nowadays it is impossible to plan and predict the future, he argues that strategy has become the influencing of a firms market positioning. A myriad of models to analyse strategic choices have been described by scholars (Hambrick & Fredrickson, 1996).In the early 1980s, Michael Porter’s presented his model of generic strategies. Since then, it has been one of the most used methods due to its high efficiency (Obasi, et al., 2006) and thus it is seen as the dominant paradigm of strategic implementation (Hendry, 1990).

Strategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals and objectives and thereby achieving the organizational vision. Strategy formulation is a part of a strategic management process that comprises of environmental analysis, formulation, implementation and evaluation and control. Strategic management is an ongoing process to develop and revise future-oriented strategies that allow an organization to achieve its objectives, considering its capabilities, constraints, and the environment in which it operates.

Development of strategy is vital for every organization as it entails mission and vision statement, goals and objectives, strategic direction of an organisation. So strategy is course of actions that are carried out by the organisation to achieve the desired target or goals and objectives. Strategic direction is also important part of strategy and its responsibility is of strategic managers. In general, strategic managers are employed by organisations who carry out the actions for correct and supportable decision making related to the strategic direction of the company. To develop strategic direction and strategic decision, managers need to develop their personal and professional skills so that he can fulfil the demands of