Maybelline : The Target Market For Maybelline Essay

To ensure that they continue to provide our customers with advanced fabrics, our design team working closely with their suppliers to incorporate innovative fabrics that meet particular specifications into their product..In addition, to ensure the product quality of our fabric and its authenticity, we test our products using a leading testing facility. We also partner with a leading independent inspection, verification, testing and certification company, which conducts a battery of tests before each season on all of our fabrics across all product lines, testing for a variety of attributes including content, pilling, shrinkage, and color fastness. We collaborate with leading fabric suppliers to develop fabrics that we ultimately trademark for brand recognition whenever possible.

The company Covergirl cosmetics was founded in Maryland, Baltimore, by the Noxzema Chemical Company (Niti, 2014). During the year 1958 Covergirl cosmetics was bought by the American multinational consumer goods company, Procter & Gamble, also known as P&G. Another keydate in the company’s history was in 1974, when the company signed the First Black Model in history, by a cosmetics company (Rod, 2014). Cover girl provides a variety of products for women between the ages sixteen to fifty four, but the products are particularly famous in the teenage market place. The company does not own its own stores, rather they sell their products to drugstores, wholesalers and distribution centres and they don’t provide any personal consultant for their makeup, therefore Covergirl is more of a brand license then a cosmetics company. Covergirl cosmetics spends thousands of dollars each year to make their products just right for the consumers, this way when they lose their money in the mass merchant concept they make it up in the economy.

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

While beauty is not limited to social media and online authority but has started from the ground up in stores such as Claire 's and Sephora which birth new trends and encourage women to “Be Yourself”. Claires, a store generally shopped at by pre-teens, has began created light BB & CC creams for sheer to light coverage. In Claire 's there are less than 2 Deep complexion shades for these young pre-teens… With the simple act of secluding African and African American teens from shopping at Claire 's diminishes their confidence in their skin from such a young age. With in-store technology advancing the precise matching of skin complexion Sephora has continued to break skin shade boundaries… or so we think. In a recent interview with a Sephora employee she states, “When an African American walks in looking for a complexion product the girls run away because they “can do it” (Amy). Sephora does offer a mandatory SkinIQ matching class which does show how to properly match shades (which also matches undertones). Shea Moisture (A hair and skin brand known for being African and African American promoted) created a groundbreaking commercial showing race being a divider

Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a

I’ve watched so many celebrity advertisements on Covergirl mascara, explaining how the mascara makes your eyelashes fuller, wider, and most importantly longer, but once you buy the product, the results are never the same as what you see on television. The cause for that is because famous celebrities in those mascara commercials, half of the

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

Although society has adapted to the extensive amount of advertisements, it's critical to stop and contemplate the messages that are presented. The internet is filled with ads promoting beauty and cosmetic products, which often claim to make women feel better about themselves. In truth, the corporation advertising the cosmetic product causes the purchaser to feel inadequate, so consumers think they must use said product to enhance their pulchritude. The audience for the magazine advert comprises those who crave to look more attractive from having better-styled eyelashes, and as "Maybelline" is a supermarket brand, it appeals to an average income household.

This article is about, James Charles, Covergirl’s first CoverBoy who’s pushing the gender boundaries in the makeup industry. This article explains the journey Charles took to get where he is today by providing his input about makeup and how he feels about it. The author also give the audience a boys perspective of makeup and being in the makeup industry by interviewing him. This article supports my idea by including the topic of males in the makeup industry due to society change in gender boundaries. Therefore, this article provides a different perspective of makeup that allows me to understand why males wear makeup, why and how they feel about it

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

There is a major misunderstanding between makeup industries and women of color. This is a result of the lack of understanding of the needs of the diverse consumer. There is an absence of knowledge and empathy for others that are not white. When we consider these factors we have to think about the creators of these products. Often times they do not look like us, so how can we expect for them to meet our needs. This form of discrimination can place a direct discouragement on women of color’s self-esteem. This exclusion in an attempt to purchase foundation for their skin tone is what race relation’s specialist, Nadra Kareem Nittle calls “colorism.” In her article “What Is Colorism-Skin Tone Discrimination in America,” she describes colorism as the disadvantage dark skinned people face, while privileging those with lighter skin. Colorism is rooted in slavery, as slave owners typically gave preferential treatment to slaves with fairer skin complexions, while dark skinned slaves faced harsher mistreatment out in the fields. Makeup companies favor their white counterparts, often only providing a few shades that do not meet the needs of women of color.

[Authors Notes: I really appreciated all of the feed back I’ve gotten on this paper it helped me know that I needed to explain my ad better, work on my thesis, and that I needed to elaborate on the idea of makeup being marketed to children.] There are many different things kids start to do when they get older, but for girls the first thing most people notice is they start to wear makeup. The ad that I choose is a Covergirl magazine ad staring famous pop star Katy Perry. The ad is targeted towards younger girls because that is Katy Perry’s main audience.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

Problem Statement - L’oreal Plenitude has been introduced in the US for 8 to 9 years but the brand is still not making any profit. Should L’oreal switch everything to Revitalift which is the ‘star’ product or continue their effort in building the market share of Plenitude by improving it’s value proposition in cleansers and daily moisturisers?

The Right Target Market One of the most important marketing functions for a firm is finding