Mazda Case Study

This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper that includes the following:      An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organization’s success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

Being in a spiralling economy, the automobile industry must step up their games to produce attractive advertisements. Creativity is crucial to attract potential buyers and gain more sales. To target specific prospects through ads, the automobile industry usually apply rhetoric concepts to enhance their product’s appeal in every way, and not just purely on the automobile designs. As men are the main target audience, car ads are usually being advertised as appealing and dangerous. Nevertheless, there are other important aspects to be highlighted as well, which can be perfectly marketed with certain rhetoric aspects. Although automobile ads always target the male audience, the industry also understands how partners or family can influence in purchase

Free, new, 50% off- advertising, an immensely paramount aspect in today’s society, has the ability to promote or demote a newly developed product. With such a vast array of public notices, it’s crucial that they appeal to people psychologically, using rhetorical devices. During an expedition for the most complex, eye-catching ad, I was fortunate enough to stumble upon the 2010 Dodge Challenger. Astounded by the multiplex of this advertisement, my inner curiosity was enkindled. In this persuasive notice, the appeals to ethos, pathos, and logos are strategically used to persuade the target audience that the 2010 Dodge Challenger is the car for them.

They've asked me to choose about two kinds of businesses and I have to choose one product of each of the firms. After I’ve done that I should describe the marketing techniques that they use to promote they're product.

This is an individual assignment as a single report in two parts. Candidates are encouraged

The purpose of any advertisement designer is to reinforce as much selling as he can. Yet, here, the advertisement was primary directed to men as general and young men in particular. Braveness, confidence, strength, and power are mainly masculine needs. Here, they want the audience to perceive that they are not merely selling a car, yet, they are selling confidence, attractiveness, courage, and respect. They want to make every one of the audience dream to be in the place of this young man and live these feelings as has never done

So in order to change people's viewpoint and attitude on this not so pretty car, an advertising campaign was developed.

In the mid 1990’s, BMW decided to launch a new vehicle titled the BMW Z3 Roadster, its first car to be manufactured in North America. BMW wanted to capitalize on the decline of the motorcycle market with a roadster sports car that was targeted at driver excitement and “emotional fantasy” for drivers. The Z3 initiative provided the important opportunity to increase market share and build a stronger brand connection with Americans. Its success would influence how Americans related to all BMW products moving forward, shaping overall brand strength across market segments. The Z3 Roadster launch also needed to be done with the context of BMW’s redesigned 5 series and their role as the “official international automotive sponsor” of the 1996

Attracting younger customer also help us improve brand image compare to competitor. From data (Chart 4) we can see that BMW driver are younger compare to main competitor, such as Lexus and Mercedes, if we can make BMW brand attach with “young “ and then make other competitor brand look old this will help to attract more younger customer and make them commit to use BMW for the rest of their life. Another thing that we can see from BMW customer base is while average ages of BMW owner are younger but their average incomes are higher we make people remember that BMW is the car for “highly educate, bright, affluent person who want to have a great driving experience”. If we can own that position which utilize BMW strong point as “Ultimate driving machine” then push other competitor to “car for boring and old people”. This campaign also improve brand image by reduce bad thing that associate with BMW brand such as “Status symbol, Yuppie-Machine” and also stress what BMW is all about “amazing performance” and try something new and exciting. This show people what make a BMW a BMW which is the main purpose of this campaign.

During March 1999, Brazilian Carlos Ghosn took over as the first non-Japanese Chief Operating Officer of Nissan, when Nissan had been incurring losses for seven of the prior eight years. Many of the industry analysts expected a culture clash between the French leadership style and his new Japanese employees. Analysts said, because the financial situation at Nissan had become critical so the decision to bring Ghosn in came at the worst possible time. The continuing losses were resulting in debts (approximately $22 billion) that were shaking the confidence of suppliers and financiers alike. Furthermore, the Nissan brand was weakening in the minds of consumers due to a product

BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named "Digital Car". Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the Computer Aided Styling system and processes into their production development program.

BMW (U.S) Holding Corporation is a franchise of the high-end performance based global automotive company BMW. For the first time in its history, BMW is to launch its first American made car, the BMW Z3 Roadster. Having only made cars in Germany, this time the car is to be assembled in Spartanburg, South Carolina. BMW’s objective is to expand its market share in the U.S., make the brand name more global and improve its dealer network. With this in mind, the company developed a two phases launch plan for the BMW Z3 Roadster.

"The mission statement up to the year 2020 is clearly defined: the BMW Group is the world 's leading provider of premium products and premium services for individual mobility."

Series, 3 Series, 5 Series, 6 Series, 7 Series, X3 SUV, X5 SUV, X6 SUV, Z4 (Roadster), and M. The