Mazon Kindle Fire and Fire Tv, Strategic or Intutive Decsion

            Amazon is a company that was founded in the two-bedroom house of a man named Jeffery Preston Bezos in 1994. That simple fact is something that could never happen in an economy without

Amazon understood firsthand that the competitive advantage of a company originates immediately from how distinctive the organization's resources and competencies are. Amazon is able to both engage in production at a lower cost and generate a superior product at a standard cost. This is accomplished mostly via Amazon's strategy of having a wide variety of goods and competitive pricing. Customers know they can find basic products at slashed prices or high quality goods at standard prices and this is all achieved via the enormous range of products and product brands and types available on their massive marketplace. For example, the depiction displayed in the case study which shows how growth was related directly to: lower cost structure- lower prices customer experience traffic sellers -selection and convenience. While this is a grave oversimplification of the Amazon business model, it demonstrates how many aspects of the strategy reinforced one another.

Amazon.com is an American based company that sells a variety of books, music, and electronics through their online website at discounted prices. Founded by Jeff Bezos in 1995 Amazon has blossomed from a basic online bookstore to maintaining virtual databases and expanding to international markets (Kotler & Keller, 2012). Their large revenue can be attributed to their low prices along with the ease and convenience of shopping.

Amazon, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. It was founded by Jeff Bezos in 1995. Amazon has an expanded product offerings, international sites, and worldwide network of fulfillment and customer service centers. Info obtained from

Amazon.com is a worldwide American-based electronic company founded in 1994 by Jeff Bezos, the actual chairman and CEO. At the beginning, Amazon was just a small online book retailer, but thanks to the development of Internet at the end of the 90s, it grew quickly into a huge online retail store. Today, in the United States, one out of three online sales are made through Amazon’s website.

Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

This organization has adopted a cost leadership strategy whereby all of their products and services have a lower cost for purchasers in comparison to their competitors. To accomplish this, Amazon has utilized economies of scope, which involves having a wide variety of products available for customers to buy and reducing their profit margin so as to capture a greater market share, hence gain a competitive advantage over other e-retailers. They have provided high quality products and services for their customers as well as made their online selling platform very user friendly; allowing anyone to use their website quickly and efficiently. Strategic acquisitions have been a general strength for the organization as they

Amazon.com is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world 's largest online retailer. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably the Amazon Kindle-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. Jeff Bezos started the company in his garage. He started out by selling just books, but now they sell just about anything.

Being a Fortune 500 company, Amazon, started by Jeff Bezos in 1995, is the global leader in e-commerce. Amazon offers a wide variety of products, ranging from hardcover books to jewelry to electronics, as conveniently as possible to its customers (About Amazon, 2009). Although Amazon has begun to revolutionize retailing, the company’s competitive advantage and evolution has been put into question. The competitive advantage and evolution of Amazon can be analyzed by determining if the company if moving away from its core competency as a leading online retailer, presenting areas where Amazon is competing with Google and Microsoft, addressing the company’s databases and its uses, and describing how Amazon uses e-Business and e-Commerce for

Amazon is the world’s largest online retailer and is indeed a pioneer in the online retailing world. Though it started as an online bookstore, its success in its venture drove it to diversify into selling anything that can be sold online. Furthermore, Amazon has also expanded globally and now operates around the world through a combination of localized gateways and globalized delivery and logistics platforms. Amazon follows a well implemented strategy that contains five parts.

Amazon.com, Inc. is an American multinational company that specializes in providing cloud computing and electronic commerce services to its customers who are evenly distributed all over the world. The company’s headquarters are located at Seattle, Washington in the United States of America. The company was founded in 1994 by Jeff Bezos who acts as the president, chairman and the chief executive officer (CEO) up to date. Currently, the company trades its shares publicly on the National Association of Securities Dealers Automated Quotations (NASDAQ) securities under the stock ticker name NASDAQ: AMZN. The company has under through a series of changes and organizational development over the past two decades. For instance, the company was

Amazon.com, Inc. was founded in 1997 by Jeff Bezos and was a book retailer. The organization has grown over time and is now among the largest global online retailers in the world. The organization has wide variety of products that it offers such as books, apparel, electronics, etc. Amazon operates internationally through its websites. For the 2016 Fiscal year, Amazon.com Inc, reported revenues of $135, 987 million. This was a 27.1% increase from the prior fiscal year (Marketline, 2017). The organization is continuously expanding and growing to better serve its customers.

Amazon has transformed its business from direct sales to a sales-and-service model by opening up its storefront to other retailers that were essentially competitors. This has aggregated many sellers under one virtual roof and has received commissions from the other companies' sales. In 2009, 2010, and 2011 revenue grew by 27.9%, 39.6% and 40.6% respectively (Amazon 2012). This is proof that the strategies been brought about are of benefit towards increasing the revenue of the company.

Amazon’s rapidly changing and evolving innovations based to consumer needs and wants has been the base of their success. The company isn’t afraid to try new ideas but also isn’t afraid to drop and dismiss them if they’re not successful. These kind of reversible decisions are what have made Amazon so well-adjusted in the e- and m-commerce marketplace.

Amazon.com, Inc. is an online retailer and web service provider. The company provides an onslaught of products which include books, games, beauty and health products, electronics, clothing, groceries and much, much more. Its lucrative business model and customer-centric business model are considered its major strengths. Although there are risks associated with competition and exchange rates, its expansion plans, acquisition and positive outlook for e-Retailing will make significant strides in building and growing its future expansion.