Mba 5501, Advanced Marketing Unit V Marketing Plan

1434 Words Jun 14th, 2014 6 Pages
MBA 5501, Advanced Marketing

Colombia Southern University

Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What next?
Gillette is one of the well-known razor brand targeted at men. The razor has received popularity and accepted by men who entrust their faces and skin to Gillette. The technological innovation and commitment for quality and continues improvement geared towards the unique needs of men, which helps them to feel and look their best after each use.
Gillette has been successful in convincing the world that more is better, in regards to the number of blades and other features of a razor. To be successful in the
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Again the company was able to send a positive message to customers it cares and matters when it comes to men grooming.
Gillette strategic position of Gillette razors as razors for all men, drew attention and created loyalty among men. The company uses talented sport men, who command respect and admiration from millions of fans around the world. The company strategically used sports men from different sport such as soccer, American football, golf ball, baseball, tennis ball and basketball to market its brand. The attraction and admiration of these sport men, attracts men into sports to be part of a brand used by their hero and feel just the way they feel.
Gillette marketing strategy of tying, sport to its brand and using sport figures to stand behind their brand is the way to the future and increase in sales and profit. Also spending millions in research and constant innovations will continue to attract and maintain Gillette’s market share.

Some of Gillette spokespeople such as tiger woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette’s brand equity or marketing message? Explain.
Although Gillette uses spokespeople like marketing tools to endorse its brand, the company stands on its own as men grooming giant, who main purpose is to help

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