Mba Capstone

3377 WordsJul 17, 201314 Pages
Table 1_Seven Cs Company | Strengths | 1.1-First mover advantage: attracting more conservative users(1)1.2-Passes Google as the most popular site(2)1.3-Huge market share: 845m users; Leading photo sharing site: more that 14 million photos uploaded daily(3,4)1.4-Most innovative company beating Google and Apple, offering popular platform for apps developers(5,6,7)1.5-Available in over 70 languages(8) | | Weaknesses | 1.6-Safety & Privacy issues: user accounts hacked and misused, users quit(9,10)1.7-Too dependent on Zynga: 12% revenue 2011 of games & virtual goods, a significant number of pages generated by Zynga applications(11,12)1.8-Shut down because of Islam cultural clashes, blocked because of conservative moral…show more content…
for Fb’s mobile strategy(53)3.4-Pandora: music apps on other sites(54) | Value Proposition:3.27-845m users, more than 70 languages(76)3.28-B2C: social network platform for connecting people with people, everywhere permitted (68)3.29-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)3.30-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.31-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70) | Customer segments:3.12-B2C: connecting people with people, everywhere permitted (68)3.13-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69) | Key Activities:3.5-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.6-B2B Partnership: ads for marketers & social apps for developers(57)3.7-B2C Innovation: “Timeline”(58), “Like Button” & “Open Graph”(59)3.8-Site Maintenance: account temporarily unavailable due to site maintenance(60) | | Customer relationships:3.14-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70)3.15-Privacy: new features announced(56)3.16-Customer support: databases answering, “Get Satisfaction” forum, human contact(71)3.17-Royalty: US most visited site, users more loyal to
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