Mba - Global Communications

5242 Words21 Pages
Problem Solution: Global Communications

Deborah Elver
August 27, 2005
Problem Solution: Global Communications This paper will apply the nine-step problem solving model to the scenario involving Global Communications. It will provide the background, define the problem, describe end-state goals, identify and analyze an alternative solution based on benchmarking, examine associated risks, provide an optimal solution and implementation plan, and evaluate the results.
Situation Background (Step 1) Global Communications (Global), a telecommunications company, is faced with lack of consumer confidence and economic pressure. Senior management has developed an aggressive plan to hit the market with new services and an
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Benchmarking could be the first-step for Global in answering these questions by identifying opportunities and potential solutions. Opportunity Identification What is benchmarking? Benchmarking is a strategic and analytical process of continuously measuring an organization’s products, services and practices against a recognized leader in the studied area for the purpose of improving business performance (Office, 2000). Why should Global use benchmarking? Benchmarking can greatly enhance performance. With Global’s plan of globalization and providing innovative services, benchmarking is vital in forecasting industry trends, discovering emerging technologies, stimulating strategic planning, and enhancing goal setting. Because it requires the study of industry leaders, benchmarking can provide numerous indicators on where Global might be headed, which ultimately may pave the way for them to take a leadership position. The benchmarking process can also help Global uncover technologies that are changing rapidly, newly developed, or state-of-the-art. The type of information gathered during a benchmarking effort can assist Global in clarifying and shaping its vision of the future (UniversityElver, 2005). Knowing the best practices in their business can dramatically improve Global’s ability to know what goals are realistic and attainable. Knowing what goals are realistic and attainable requires a thorough review of the
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