Branded Laptops Case Study

The consumption choices undertaken, simply cannot be an understanding, as it belongs to the considerations of cultural context into which they have been made: culture is on the ‘lens’ through which people view products. Ironically, the effects of cultural effects on consumer behaviour has become powerful and far-reaching, with the individual importance that sometimes is a difficult aspect to grasp. Culture determines the priorities that are attached to various products or services. A product that provides a benefit in consistency with a desire by members of a culture, achieves more acceptable chance within the marketplace.

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and

At the bottom of this pyramid lies the indifferent consumer with no brand loyalty. Each brand is perceived to be sufficient, yet the specific brand plays little to no role in the purchase decision. Convenience or a sales promotion is a larger factor when purchasing. On this bottom section, the consumer can be labeled a price buyer. Next, there are buyers that are not dissatisfied with product. There is not a large enough reason to stimulate change, especially if the change will result in effort. This section is termed habitual buyers. They are vulnerable to competition that offers an obvious benefit for switching. However, this section is not looking for alternative options; therefore, they might be hard to reach for competitors (Kombrabail, 2009). Next is the satisfied buyer,

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Studies in consumer behavior focus on consumer psychology to determine how people reason, feel and think; and choose between alternative products, brands and sellers (Gummesson, 2012). While consumers purchasing decisions are often influenced by culture, family and environmental factors, consumer knowledge is of great significance in informing decisions and in making actual purchases (Gummesson, 2015). The Consumer

To start, marketers have to understand how the market where their consumers buy works and is influenced. The behavioral pattern of consumers is referred to as consumer buyer behavior, and all of these consumers combined forms the consumer marker. When marketers are studying the consumer market, it should be noted that they’re not only looking at what consumers are purchasing, but why they are purchasing, and how (or how much) they are purchasing. To understand why consumers purchase goods, marketers tend to look towards what factors could possibly influence consumers to buy. These factors could be cultural, social, personal, and/or psychological, but they all play into how and why consumers buy products, and through analysis, marketers can understand what kind of person responds to certain kinds of products and marketing strategies.

Consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer behavior focuses on how individual make decisions to spend their available resources on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they use it, how they use evaluate it after the purchase and the impact of such evaluations on future purchases and how they dispose of it. As individuals all differ in many ways in likes, dislikes, attitudes, cultural background, income level, etc. Despite such differences, there is a common factor among all of

In recent years, a number of studies have been done on cultural factors and cross culture comparisons in different areas by great researchers (such as Kim, Forsythe and Gu 2002; Sokling, S, 2004; Monika and Morven 2005). Moreover times in the previous studies have been discussed and compared cultural differences between two, or more than two nations and regions and in some cases it explains the effects of cultural factors in customer values, needs and behaviour. The research investigate the customer’s needs, beliefs and buying nature and to gain customer loyalty in two different countries. The research concluded that consumers in different cultural environments will be affected by their cultural values, needs and behaviours when choosing some brand and so retain their brand loyalty (Kim et al, 2002)

After examining the results of the spreadsheet it looks as though the launch of the tablet will be a success. Development costs are high in the beginning, but there are enough units sold throughout the ten year period to compensate for the high cost to release the new tablet. The NPV of $91,307,397.18 shows financial health in the ten year period during the release of the tablet as well as after. The NPV also reveals that the profit from the tablet has a high return.

Consumer behavior is usually significant to the marketers, which makes the great contribution to let the marketers further know about consumers’ think such as the factors, which play the main role in making the determining (Brosekhan, Velayutham & Phil, 2008). Consumer buyer behavior is an important factor in consumer behavior, which is defined by Blythe (2008) as a kind of significant behavior includes

In this report for the first assessment of the module Brands and Branding I will critically discuss the growing importance and meaning of brands in contemporary consumer culture. Brands are omnipresent in todays life. Everywhere you look around you can see different brands. Our life with brands already starts early in the morning when we get up out from our bed, which was made by a company with his own brand. We go to the bathroom to brush our teeth with a toothpaste e. g. from „Colgate“. Thats the way we go though the day. We write messages via „Whatsapp“ from a smartphone often from a big company like Apple or Samsung. Apple for an example is a brand which produces a smartphones, tablets, laptops or watches. But the names of these products are also brands. When I am thinking about the first smartphone my first thought rises the „iPhone“ and „Steve Jobs“. A Person and an advanced mobile phone, but also they both are brands for themselves. So you can see we are so „manipulatet“ by big brands that I had no chance to think about any other brand which also produce well designed smartphones with a high usability. They are not only lifestyle gadges which grew importance of brands. We can take a look at the brand Rolex for example. Rolex has his origin in Germany before the watchmaker has founded Rolex as a company in Switzerland in 1908. This company has a very long tradition an his watches carring their original value over decades. It is not a fashion brand and

The brands of today are evolving and changing faster than ever. Face to face interaction, sentiment, and loyalty are now less valued by the consumer than they were years ago. We talk about how to gain this loyalty and sentiment later in the report. Technology and e-commerce have changed the values of the consumer and now we value speed, ease, and low prices. The idea of a brand changes with time due many social and economic trends but the effect it has on consumer buying behavior will be researched and noted like it always has been. Our purpose of this exploratory project will be to determine the effect of brand awareness/brand image on consumer buying behavior and loyalty. We will be researching at how effective or ineffective brand

Since consumers are always changing and purchase differently with various cultures, it is necessary for marketers to research and analyze different cultures where their customers in and how buyer behave during their shopping trip in order to effective stimulus and lead consumers to purchase, provide better service for them and sharpen the competitive edge in the market. For consumers, shopping is not only satisfy their needs, but also the important activity for satisfy their wants in nowadays.Therefore, marketers have increasingly paid more attention on different causes that most consumers’ behavior are influenced.