Mc Donald Essay

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

Perrault, W.D., Cannon, J.D., and McCarthy, E.J. Jr (2011) Basic Marketing: A Marketing Strategy Planning Approach (18th edition) New York McGraw Hill Irwin.

Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., pp. 517-518). Essex, London: Prentice Hall.

McDonald’s was first established in 1940 by Dick and Mac McDonald in San Bernardino, California. Their headquarters is now located in Oak Brook, Illinois. Globalization and technological changes have impacted the way McDonalds conduct business. “Globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services. (Hitt, Ireland, and Hoskisson, 2013, p.9). McDonalds has grown from one restaurant to a multi-international franchise, servicing millions of customers in over 119 countries. A minimum of five hundred dollars is needed to open a franchise. The first international franchise opened, 1967 in British Columbia followed by Costa Rica. What is unique about the international franchise is every

Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NY:

C., & Hartline, M. D. (2014). Marketing strategy: Text and cases(6th ed.). Mason, OH: South-Western/Cengage Learning.

In 1940, McDonald’s opened as a simple walk up barbecue and progressed into a hamburger joint. By 1955, McDonald’s opened several restaurants under the new leadership of Ray Kroc. The well- known assembly line first designed for the production of the Ford Model-T, came to the ‘Golden Arches’. Over the next few decades, small chains and franchises grew into giant corporations. “Fast food franchises had become popular dining stops from coast to coast, thanks to their standardized menus, easily recognized signage, and unified advertising strategies” (Accupos para. 5).

Ferrell, O. & Hartline, M. (2013). Marketing Strategy: Text and Cases, 6th Edition. Mason, OH: South-Western.

The essay is divided into 3 section ,firstly about the creation and delivery of value ,in the second section deals with the case study of the Ritz Carlton and Abad group of hotels service orientation and recommendations and finally the critical evaluation of the

Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

A Framework for Marketing Management, Fourth Edition, by Philip Kotler and Kevin Lane Keller. Published by Prentice Hall. Copyright © 2009 by Pearson Education, Inc.

McDonald’s was open opened by Dick and Mac McDonald which was known as McDonald’s Bar-B-Que restaurant in 1940, in San Bernadino, CA. this only lasted a few months’ and they then close and rebranded and open “McDonald’s” as we now know as a

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

Introduction : McDonalds was started in Illinois, USA by Mr A Krog, who had a vision for a value added, family orientated, clean fast-food outlet providing efficient and friendly service. Anywhere in the world one goes, one can expect the same high quality food with menus that are easily recognisable and trusted, whether you are in Thailand, London, Australia or Namibia. MCDONALDS OLD FORD ROAD, DURBAN is a sit-in and drive-thru fast food outlet which is situated in a central, easy access location. They have been open since 1998 and have been operating successfully and profitably ever since. It has seating for more than 100 customers and provides a choice of seating either indoors or outdoors. It also has a

The hotel’s building was constructed in 1750, becoming a hotel in 1763. It was one