Introduction
The McDonald’s Restaurant story began in 1954, when a self-employed salesman named Raymond Kroc sold a popular milkshake mixer in Southern California, thus since then the company contains over 30’000 quick-service outlets in 122 countries around the world. As the company began to be a big success around the world, Mr. Urs Hammer, CEO of McDonald’s Switzerland got the green light from the executive board of Chicago to open a Hotel, in Zurich. Hence, the Golden Arch Hotel opened its doors in March 2001.
In this report, an investigation of the different aspect of the hotel will be made in comparison to the case study written by Stephan Michel in 2005. First of all the marketing mix shall be analyzed and explained in
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The aim is to know and understand customers so well that the product or service fits them and sells itself” (Kotler, Bowen, Makens, 2010). Thus, Mr. Hammer, CEO of McDonald’s Switzerland mentioned in the study case, that they had done an analysis to know exactly what the customers wanted in a hotel, thus promotion should have been concentrated on the strong new feature installed within the hotel that none other hotel would have, “The internet keyboard is wireless, very advanced for summer 2001, mentioned Nancy Stephens a professor from Arizona.
Place
The Golden Arch hotel was located a few kilometers away from the Airport and close to the highway (autobahn). The location was ideal and strategic for an airport hotel. But they were not the only one to find the location attractive, as big competitors such as; Mövenpick and Novotel established themselves there. This was then very hard for Golden Arch to compete with these big hotel chains! The location was an extremely important aspect of Golden Arch success.
People
People is one of the extended part of the 7 p’s Marketing Mix, a person is anyone that will interact directly with the buyer, some would debate that it is the most important aspect of an organization. Therefore if we take a look at the “Golden Arch Hotel” we refer to the employees, so the people directly in contact with the customers.
In accordance with the McDonald’s restaurant philosophy, the hotel crew would
Arthur Miller was born October 17, 1915 was born in Harlem NYC; he was second of three children. His story the crucible was a play written in 1953, it’s a story about the Salem witch trials. In this story, Miller demonstrated that it was Abigail’s flaws that led her to be responsible the most for the tragedy of the witchhunt in Salem. Abigail’s lies led to a lot of lives to be lost her vengefulness, remorselessness, stubbornness, personality is the flaw in this story. In this essay I will explain each of the flaws.
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The essay is divided into 3 section ,firstly about the creation and delivery of value ,in the second section deals with the case study of the Ritz Carlton and Abad group of hotels service orientation and recommendations and finally the critical evaluation of the
In 1940, McDonald’s opened as a simple walk up barbecue and progressed into a hamburger joint. By 1955, McDonald’s opened several restaurants under the new leadership of Ray Kroc. The well- known assembly line first designed for the production of the Ford Model-T, came to the ‘Golden Arches’. Over the next few decades, small chains and franchises grew into giant corporations. “Fast food franchises had become popular dining stops from coast to coast, thanks to their standardized menus, easily recognized signage, and unified advertising strategies” (Accupos para. 5).
C., & Hartline, M. D. (2014). Marketing strategy: Text and cases(6th ed.). Mason, OH: South-Western/Cengage Learning.
Ferrell, O. & Hartline, M. (2013). Marketing Strategy: Text and Cases, 6th Edition. Mason, OH: South-Western.
Flying always seems to be overlooked, when people go to airports, or for warfare. Pretty much people think of it as just machinery or transportation. But how did it come, who came up with man powered flight? Orville and Wilbur wright did, but when did they do it and what inspired them to have such an interest in machinery?
Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., pp. 517-518). Essex, London: Prentice Hall.
McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its
McDonald’s was open opened by Dick and Mac McDonald which was known as McDonald’s Bar-B-Que restaurant in 1940, in San Bernadino, CA. this only lasted a few months’ and they then close and rebranded and open “McDonald’s” as we now know as a
Introduction : McDonalds was started in Illinois, USA by Mr A Krog, who had a vision for a value added, family orientated, clean fast-food outlet providing efficient and friendly service. Anywhere in the world one goes, one can expect the same high quality food with menus that are easily recognisable and trusted, whether you are in Thailand, London, Australia or Namibia. MCDONALDS OLD FORD ROAD, DURBAN is a sit-in and drive-thru fast food outlet which is situated in a central, easy access location. They have been open since 1998 and have been operating successfully and profitably ever since. It has seating for more than 100 customers and provides a choice of seating either indoors or outdoors. It also has a
The hotel’s building was constructed in 1750, becoming a hotel in 1763. It was one
Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman
“I walked over to the model train layout. He’d spent years building it. Santa drove the engine The freight cars were loaded down with elves and presents. The track wound through a village, by a lake and into a mountain tunnel. The mountain was covered by fake snow. Mom’s touch.”