Mc Donalds Maketing Strategies Essay

McDonald’s and Hungry Jacks are two primary fast food businesses that operate on a world wise basis. They both drive to achieve the ultimate success in the fast food industry. They promote themselves in many ways one way is there advertising lines. McDonalds is “im lovin’ it “and Hungry Jacks “The burgers are better (at Hungry Jacks) “. McDonald’s new menu is very different it’s brining in the more fancy style of dinning, as appose to Hungry Jacks. In terms of marketing we consider the important process of defining

These ‘4ps’ are four decision areas and form a major aspect of marketing and these principles are controllable variables, which have to be carefully managed and must meet the needs of the defined target group. How these variables connect to the target market is demonstrated in Figure 1. The ‘4ps’ are often extended to the ‘7ps’ that incorporates, physical evidence, people and process.

McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 119 countries serving 47 million customers each day. It is one of the worlds most well-known brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in every country they do business. McDonald’s marketing strategy is having friendly people serving the right product with affordable prices. McDonalds’s showcase their restaurants as clean, comfortable and welcoming, and create promotions that resonate with key consumer groups. They want to stay in tune with customer’s lifestyle.

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

McDonald’s is a fast food giant and is one of the best known burger chains in the world. McDonald’s builds its brand equity by listening to its customers and continually adjusting its communication and marketing methods. Because McDonald’s faces stiff competition around the world from other fast food chains it must continually adapt. This paper will show how McDonald’s is segmented in the fast food industry, its target markets, and the selection process for that target market. Developing a marketing strategy is very important and to do that it is important to understand the

McDonald’s is the leading global food service retailer with 1.8 million employees who serve 69 million people in 118 countries each day; from more than 34,000 local restaurants, 80% of which are franchised. ("Getting to know," 2013)

McDonalds sets up their marketing strategies according to swot analysis. McDonalds started improving their menus according to their customers needs. And started introducing new products and minimizing the old ones without any change in turnover.

In our assignment, the strategic focus would be on Mcdonald's Glory of the past which includes reseraching and analyzing the competitive advantages, business-level strategies related and

Historically, McDonalds focused on intensely expanding to emerging markets. The success of this was centered around the company’s business model, being franchising. Today McDonald's serves more than 69 million clients worldwide regularly and is present in 118 countries. Through this international presence in both developed and developing countries, the company aims to relieve some of the competitive pressures faced in the aggressive United States market. However, this diversification in no means shows a fundamental shift of its intention to be a pioneer in the developed countries it is present in. The company is also trying to cement its position as a market leader through aggressive advertisements, restructuring the ambience of their stores,

McDonalds entails many price bundling strategies that has a bundling products with meals and other products for customers. To make sure that customers buy more products of McDonalds main point is to look on psychological pricing strategies in there marketing mix that shows up from the affordable prices to customers. They had decreased there prices in by almost 25 % so that customers and different people prefer McDonalds as lunch and dining place and breakfast . there competitors are KFC, Subway, Pizza Hut and Dominos. As part of there promotional pricing strategy, McDonalds offered discounts and bundling on some products and mixing of different menu items as packed and put all together. Their pricing strategy is also used to serve the lower middle section of the society. McDonalds’ there target customers are mostly : young teenagers who wish are brand conscious and want convenience.

McDonalds is a fast food chain with restaurants all over the world. McDonalds is world’s leading food service retailer with more than 31,000 restaurants in 119 countries serving more than 50 million customers each day.

The company that was chosen to focus on is McDonalds. McDonalds begin in 1940 by founders Dick and Mac McDonald as a barbeque restaurant. In 1948 the barbeque restaurant was shut down and reopened as a self service drive in restaurant with their main items being the hamburger and cheese burger. McDonalds has stores opened worldwide, their many different international restaurant operations are run differently due to the companies need to cater to the predominant culture of the countries in which they are located. McDonalds utilizes many different outlets to bring and promote cultural awareness as it is one of the main sponsors to the Olympic Games and a proponent of diverse cultural heritage awareness monthly.

This study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process.

This paper analyzes the various aspects of marketing strategies used by McDonald’s Corporation. The paper begins with a brief overview of the company, its history and operations, and analyzes the internal and external environments that it currently operates in. With a Competitive Profile, External and Internal Factor Matrixes, this paper examines the relative strengths, weaknesses opportunities, and threats in McDonald’s’ mass business operations. The paper also examines Corporate Social Responsibility (CSR) and business ethics, and the steps and initiatives McDonald’s takes in regards to consumer satisfaction. Lastly, the paper concludes that the strategy used by McDonald’s is a cost leadership approach, and provides methods in which the business strategy could be used to capitalize on the strengths and opportunities and eliminate the weaknesses and threats.

There are many reasons can be explained for McDonald successful in the world. Marketing is the one of them. Marketing has played vital roles contributed to the successful of McDonald which create value for its customers and in order to receive value from them in return by applying marketing process and strategies.