Mc Donalds Marketing

1794 Words8 Pages
Report-1

Investigation of Main Marketing Metrics

Carbon copy: Head office Date: 15 March 2009

Attention to: Marketing director

No of reports: 1

No of pages: 11

1.0 Marketing Strategy of McDonald’s

A marketing strategy can be defined as the art and science of formulating, implementing and evaluating cross functional decisions that enable an organization to achieve its objective. A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. This is where McDonald’s has excelled due to its ability to successfully integrate the customer’s perspective in its products and operations
…show more content…
With the customer demographics constantly changing and tectonic social and cultural shifts being observed in Tier 2 and Tier 3 cities due to globalization, the company is now expanding to Tier 2 cities like Pune and Jaipur.

1.2.6 Rolling out McBreakfast across all outlets – In India, the company has recently launched its entry into the breakfast food category. This is now launched on a pilot basis on select stores.

1.3 PESTEL Analysis of McDonald’s

PESTEL analysis is concerning the Macro-environment surrounding a Company, usually in Strategic Analysis Report (SAR).

1.3.1 Political -

- Trading policies

- Employment Law

- Taxation (Corporate; Consumer)

1.3.2 Economic -

- Interest Rates

- Inflation

- Economic
Get Access