Mc Donalds Marketing

1794 Words8 Pages

Investigation of Main Marketing Metrics

Carbon copy: Head office Date: 15 March 2009

Attention to: Marketing director

No of reports: 1

No of pages: 11

1.0 Marketing Strategy of McDonald’s

A marketing strategy can be defined as the art and science of formulating, implementing and evaluating cross functional decisions that enable an organization to achieve its objective. A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. This is where McDonald’s has excelled due to its ability to successfully integrate the customer’s perspective in its products and operations
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With the customer demographics constantly changing and tectonic social and cultural shifts being observed in Tier 2 and Tier 3 cities due to globalization, the company is now expanding to Tier 2 cities like Pune and Jaipur.

1.2.6 Rolling out McBreakfast across all outlets – In India, the company has recently launched its entry into the breakfast food category. This is now launched on a pilot basis on select stores.

1.3 PESTEL Analysis of McDonald’s

PESTEL analysis is concerning the Macro-environment surrounding a Company, usually in Strategic Analysis Report (SAR).

1.3.1 Political -

- Trading policies

- Employment Law

- Taxation (Corporate; Consumer)

1.3.2 Economic -

- Interest Rates

- Inflation

- Economic
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