McBastards: McDonald's and Globalization," By Paul Feine

Logos are the facts, statistics, and example statements that holds up the argument in any argumentative writing piece. In Fast Food Nation Schlosser had plenty of statistics to advance his argument, "In 1970, Americans spent

Logos is using logic and straight up facts to make people think a certain way. Brutus uses logos when he says “Romans, countrymen, and lovers.” What Brutus did was he made the common people of Rome feel

Logos is a literary device that can be defined as a statement, argument, or sentence. Kennedy uses logos as he brings in many statistics and facts into the speech. For example “employment costs per unit steel output in 1961 were essentially the same as they were in 1958.”

Logos is used for logical reasons to connect to the readers, its opening the citizens eyes to

According to How Writing Works the definition of the term “ethos” is, “the credibility of the writer.” Ethos can work in two ways, you can possess it, or you can earn it. Nansook Park earned her PhD in psychology and is a psychology professor at the University of Michigan, so her work it’s a given that she has experience in the field. From reading the whole excerpt it seems as though the target audience is the everyday American citizen. Park’s tone is more relaxed and sympathetic, which makes her and her arguments more relatable.

In the article “Don’t Blame the Eater”, author David Zinczenko, the editor -in-chief of Men’s Health magazine comments on the lawsuit against McDonald’s which is initiated by the overweight children’s parents. He claims that fast-food industry should accept full responsibility for a serious public problem: leading American kids to obesity. Zinczenko supports his claim with his personal experience to show how the fast-food chains marketing on them with low price. He also said it is not easy for those obese kids to turn their lives back. He believes this should be considered as a public health problem because their obesity causes the society huge public health losses. Zinczenko insists that if fast-food industry doesn’t take actions quickly, it is only a matter of time for them to become the next tobacco industry.

Ethos is a rhetorical appeal that Eighner establishes automatically and through the text as well. Eighner is a well known writer, his work has appeared in the Washington Post, The New York Times Review, and many others. He was a graduate of the University of Texas at Austin, his educated mind is displayed through his diction. He uses the word like corrupted, obscure, frankness, and niche. Obviously these are words your average “street rat” would not use. This deems Eighner credibility because he is an educated personnel. Eighner’s

Logos: It is an appeal to the mind with the use of logic, rationality and critical reasoning to persuade the audience. The author uses logos in his article to make a logical connection with the topic. For example, the author uses the explanation of ideas in the article and employs lots of diagrams in each parts of the topic to show the visualization to support his evidence which is very informative because the visuals give lots of information about what the article is about and that to get attention of the audience.

We are all guilty of spending five dollars a meal from McDonalds or Burger King instead of taking a little time the day before and making our self our own meal, but let’s keep in mind that just because is made home doesn’t mean is healthy. According to the article “The state of obesity” by better policies of America more than one third of adults (34.9) are obese in the United States. But why is there so much obesity in the United States and who is there to blame? We can go ahead and blame the fast food restaurants or we can blame the people itself. Individuals are the ones to blame for the obesity in the United States because they have this idea of eating fast and easy, but just cause is fast does not mean healthy. Fast food are part of our daily life but is does not forces us to eat it.

Section 2: Key points. The McDonald's story begins with Morgan Spurlock. Morgan is an independent filmmaker, who conducted an experiment where he consumed nothing but McDonald's for 30 days. He traveled across the United States, speaking with various community groups about the hazards of eating fast food, all while setting himself up as a human guinea pig. He submitted himself to a full medical examination and was determined to be physically fit. After 30 days of nothing but McDonald's, he gained 25 pounds, his liver rivaled that of an alcoholic and his cholesterol level had risen from 168 to 230. He documented his personal journey,

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

I agree with the general stance of the author, and that is that I am extremely suspicious of McDonaldization and whether it is really a harm to society rather than a blessing. I disagree with three of the five key elements of McDonaldization, those being predictability, calculability, and control by non-human technologies. Firstly, by making the daily interactions of life more and more predictable, life loses some of its meaning. People are meant to confront all different types of situations and interactions to get a feel for the possibilities of life. For example, in the case of home-cooked meals, if people were not to occasionally receive a meal which was bad tasting, how would they be able to appreciate a really delicious meal. The whole idea of predictability goes against our ‘human-ness’, because we were all created to perform differently. Secondly, calculability leads to a belief that quantity is more important than quality. According to Ritzer, “In terms of processes, the emphasis is on speed(usually high), whereas for end results the focus is on the number of products served(usually large).”(pg. 59) In my opinion, the reason the majority of Americans are overweight is because of this “bigger is better” theory. The quality of other things is also affected in this way, such as of education, healthcare, and general productivity in a business. Thirdly, I think the increasing use

McDonalds has seen its public image decline as society in general becomes more health conscious, and due to the fact that there is increasing figures of increased childhood obesity, means McDonald’s

Schlosser announces a problem with McDonald restaurants effecting local cultures. He says McDonalds restaurants are stationing themselves all over the globe. So much so that he states “Ernst Doerfter, a prominent member of the doomed East Germen parliament, who called for an official ban on ‘McDonalds and similar abnormal garbage-makers’” (Schlosser 480). The quote shows just how much McDonalds is trying to associate themselves with every country. East Germany was bothered so