McDonald's Case Study

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

At last, lean production has been adopted by widely in various industries and economic sectors to implement the production system that focus on eliminating

McDonald’s is the largest fast food chain in the world both in terms of customers served and revenue generated. McDonald’s is a chain of fast food restaurants that was established by two brothers called Richard and Maurice

McDonalds's is one of the most powerful, influential, and well-known global companies. In the late 1940’s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California. They invented an entirely new concept based upon speed service (fast food) and low prices. McDonald’s is now the largest and best-known foodservice and one of the best-known and powerful brands in the market.

A supplier is a business or individual that supplies burger king with products or services that you use in your business. It helps the business with bringing materials and products for the business to keep running.

McDonald’s was founded in 1948 after Dick and Mac McDonald shut down the Bar-B-Que restaurant. Three months after shutting it down in December it reopens as a self-service drive in restaurant known as McDonald’s. In 1961 Ray Kroc purchases the interests of the McDonald brothers along with the rights to the McDonald’s name for $2.7 million. McDonald’s had continued to grow from a small restaurant in California into the world’s most recognized fast food chain. McDonald’s operates in over 119 countries with more than 30,000 restaurants. For right around 60 years, McDonald’s has defined the fast food industry while etching its golden arch logos, Ronald McDonalds, and the big mac sandwich. Millions of people have worked at McDonald’s as their very first job. McDonald’s introduced us to concepts like drive-thru window and the Happy Meal for kids allowing them to provide fast, affordable, dining while on the go.

McDonald 's, or simply McD, is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. Today, McDonald 's is the world 's largest restaurant chain, serving approximately 68 million customers daily in 119 countries across approximately 36,615 outlets. A McDonald 's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald 's Corporation revenues come from the

McDonald’s, one of the largest restaurant chains, was firstly established in 1940 in the United States. Over 34,000 restaurants around the world are being run every day with 1.8 million employees. Among them, projected three million

A good brand name: McDonald’s is a very well developed brand name through efficient management and marketing policies. Similarly, McDonald’s is operating in the market for more than 50 years now, this long presence of McDonald’s in the market has made it a very trusted and successful and trusted brand.

McDonalds started in San Bernardino, California simply as a drive-in and a car hop service with a large menu in the 1940s and the first McDonalds restaurant was opened in Des Plaines, Illinois in April 1955. Over the years, McDonald has established itself as one of America’s most popular fast food chains. From its early beginnings to its current state, McDonalds has undergone several changes in business procedures to include changes in their menus, the way it compete, and in its management and training of its staff. Though McDonalds started as an American household name, today it is well

McDonalds Corporation truly began in 1954 when Ray Kroc decided that he would turn the successful Californian store owned by the McDonald brothers into a chain. Today McDonalds is the world’s largest restaurant chain, worth over $70 billion (Yahoo7Finance 2008).

McDonald 's Corporation has enjoyed great success as one of the largest food-service retailing chains in the world, with 30,000 restaurants that “operate in more than 100 countries on six continents (Wyatt, 2012;Funding Universe, 2012).” Founded in San Bernandino, CA in 1948, McDonald 's Corporation

Have you ever feel puzzled on what to eat for lunch and eventually walked into a quick service restaurant? Have you ever seen three or more fast food refectories compacted together in a single block? Fast food industries have pervade throughout people’s daily life, and among all of them, McDonald’s celebrity would by all means the largest. Everyday there are 69 millions of customers, walked into 36,000 McDonald’s in 119 countries (Nowak, 2015). In 2016, McDonald's was the largest quick service restaurant in the world in terms of revenue, estimated to be around 24.62 billion U.S. dollars, equivalent to one-forth of the entire fast food industry’s revenue in the US. In 2017, McDonald’s brand value amounted to 97.72 billion U.S. dollars, thoroughly defeat its closest competitor—Starbucks with only 44.23 billion U.S. dollars (Statistia Inc, 2017). What makes McDonald so successful? It’s mainly due to the creation of new service mode, the grasp of consumer’s taste and the insistence on preserving the quality of food.

Healthy food i.e. low calorie and high fiber. Competition from rivals i.e. KFC or Burger king.