McDonald's and its Affects on Obesity

McDonald’s is a well-known fast food brand. It has been widely criticized for its advertising practices, which have heavily influenced children. It has also been accused of contributing to childhood obesity as well. After reading the case “CASE 2-7: McDonald’s and Obesity” I believe that McDonald’s has a right to advertise as much as they want. “If a food has a right to exist, a marketer has the right to advertise it”” (“McDonald’s and Obesity, n.d.). I think that any company should be able to advertise as much as they want to, but they should be respectful and advertise effectively. From the case study, it shows that McDonald’s is trying to accommodate and respect its role in obesity. McDonald’s is acknowledging the problem and is making changes. They are “promoting ongoing menu changes, the posters feature items such as a salad, a pile of free range eggshells, piece of fruit, and cups of cappuccino” (“McDonald’s and Obesity, n.d.). The company does advertise a lot, I can say from my experiences I have seen a lot on TV and through ads. I do think that they are reaching out to show they do have healthier options, which is why I feel that they should be able to advertise as much as they want. Regardless of the changes, I feel the company should be able to advertise as much as they want because when it comes down to it, it is ‘our’ choice to purchase their products and consume them whether they are healthy or not. They should not be restricted because they are a fast food company. The company has good advertising, as seen through their success. Advertisements are very persuasive and make you want what every thing they are selling, but it should not be the company’s fault. I do think that they should respect that obesity has become a problem and make effective choices when it comes to advertising, but they should not have to cut down. Fast Food companies should just be more aware and promote healthier option that they now have.

McDonald’s, one of the most well-known fast food chains with over 32,000 stores worldwide is also one of the worst places to eat. McDonald’s restaurants and their food items have a negative impact on American society because the food is unhealthy, the food poses many health risks to individuals, and McDonald’s targets children as their main audience. Food items at McDonald’s contain excessive amounts of calories, fat, sugar, sand sodium. For example, there are over 540 calories in just a Big Mac sandwich alone. It would take around 45 minutes running on a treadmill to burn the same amount of calories in a Big Mac sandwich. Also, there are 28 grams of fat in a Big Mac, which accounts for 43% of your daily value of fat for the day. Not to mention

Kroc kept the assembly to hamburger preparation that the McDonald brothers did in the 1940s. His key contributions to the restaurant where automation, standardization and discipline. Other franchise owners, who were carefully chosen for their ambition and drive, went through a training course at “Hamburger University” in Elk Grove, Illinois. There, they acquired certificates in “hamburgerology with a minor in french fries.” Kroc focused his efforts on the growing suburban areas, capturing new markets with familiar food and low

Ray kroc named mcdonald's from his friends Dick and Mac Mcdonald. Ray opened the first mcdonald's in 1955 in Des Plaines, Illinois. In 1959 the 100th mcdonald’s opened in chicago. In 1963 there was one billion hamburgers sold. Also opened its 500th location.

Kroc noticed how unique and efficient this new restaurant operated. Their format allowed Richard and Maurice to produce huge quantities of food, quickly, and allowing them to charge only fifteen cents a burger! Competing restaurants charged double this amount! There was no need for waiters and waitresses, with their new self-service counter. Plus, all hamburgers were cooked ahead of time, pre-wrapped, and kept warm under heat lamps, ready for hungry customers working against the clock. Seeing great promise in their restaurant, Kroc began a franchise program for the McDonald brothers, opened their first franchise on April 15, 1955, in Des Plaines, Illinois, launched their corporation in the same year, and eventually, Ray Kroc bought out the company in 1961. As the new burger chain became more and more popular, Kroc decided the company needed a new public face. In 1963, Ronald McDonald was born. He was extremely popular, so the corporation continued to develop symbols to represent McDonald’s, such as the Big Mac (1968), the Egg McMuffin (1973), Happy Meals (1979), and Chicken McNuggets (1983). Even more characters were introduced, such as Hamburglar, Mayor McCheese, Officer Big Mac, and Grimace, to name a few. According to Britannica School, “McDonald’s effectively became the most popular family restaurant in the world, emphasizing affordable food, fun, and flavors that appeal to children and adults alike.” (Britannica School, par. 5) Soon, McDonald’s extended into Canada in 1968, and by 1988, they had reached a total of 10,000 restaurants. But all of this was just the

Consuming unhealthy foods can lead to health problems that result in mental and physical stress. The constant worry of health and weight becomes a consuming thought and is very unhealthy. Today, convenience stores stocked full of junk food are on every corner. Drive-through restaurants serve cheap, greasy food. This makes it all too easy for a busy American to cheat themselves out of a healthy meal. A well balanced diet with exercise can help prevent the major effects of stress caused from poor health care. Planning an eating schedule can reduce worry of what to eat and allow the time to prepare healthier meals. One can forget the problem of not having enough time to cook a meal simply by instructing a plan. Because they will have decided beforehand what could be fixed and when to fix it, Americans can feel better about their time management and their health.

According to Suzanna Johnson, in the past twenty years, America has transformed into an overweight nation. One factor includes the easy access to fast food restaurants and the accessibility to healthy options being limited due to more expensive prices. Families are also eating out more due to more modern roles women have taken (i.e. Working outside of home). Less time is put towards meal planning resulting in 42 percent of a family’s food budget going towards eating out. “Your tax dollars are actually helping to create this obesogenic environment,” says

Because McDonalds is such a known-worldwide corporation, you have to wonder what kind of man was brilliant enough to come up with the idea. Ray Kroc is the man behind the yellow arches. Ray Kroc was born in 1902 and was known for having various jobs until 1954 when he visited a San Bernardino, CA restaurant and was impressed by how effective and organized the operation of the restaurant was (Ray). He admired their “limited menu… which allowed them to focus on quality and quick service” (Ray). So in 1955, Kroc presented his idea of building McDonald’s restaurants across the country and founded McDonald’s System, Inc. (Ray). Kroc was very successful even from the beginning seeing that as of 1958, the 100 millionth burger had been sold by McDonald’s (Ray). Since then McDonalds has expanded considerably and has caused Americans to affiliate their yellow arches with hamburgers and quick

McDonalds originally opened up as a barbecue restaurant in California with a large menu and drive-in service. By 1948 McDonalds made a few changes to the restaurant and cut the

Fast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonald 's Corporation is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.

McDonald’s. Ray Kroc proposed an idea to two self-service restaurant owner brothers, Dick and Mac MacDonald, in San Bernardino, California (Hess, 1986). He later devised “The McDonald’s System, Inc.,” (The Ray Kroc Story, n.d.) a plan to open McDonald’s restaurants across the United States celebrated for their making food that was “of consistently high quality and uniform methods of preparation” (The Ray Kroc Story, n.d.) quickly available to their customers. His train of thought was to have ordinary people and merchants buy into the business by

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

McDonald 's is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 stores. Mcdonald 's was founded in 1940. Mcdonald 's was originally a barbecue restaurant owned and operated by brothers Richard and Maurice McDonald. In 1948 the two brothers reinvented their business as a hamburger restaurant using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. In 1955 Ray Kroc entered the company as a franchise agent, where he later purchased Mcdonald 's from the two brothers. A McDonald 's restaurant is operated by either a franchisee,

McDonald’s development from its first drive-in restaurant in San Bernardino, California, to the famous fast

The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars.