McDonalds is the Largest Worldwide Food Chain Enters India

McDonald’s is the largest chain of fast food Corporation in the world, has become a global most valuable brands. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Is the world 's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006. And owned the restaurant chain Boston Market until 2007. It employed more than 418000 people in the world.

McDonalds’ is one of the best and largest fast food restaurant chains in all over world. They have 30,000 restaurants in over 100 countries. Their main object is to be best in fast food market rather than to be biggest restaurant chain in world. They served over one billion people in 2007 moreover their income was down in 2007 but they made a revenue record of $ 23 billion. As they have great brand image in market so to keep that brand image and that standard they always keep focusing on their strategies. Like in U.S. they are focusing on breakfast and chicken so, they launched new product for promotion which is southern style biscuit for breakfast and southern style chicken for lunch it attracts people a lot and in Europe their menu features premium selection and classic menu which offers a cheap or affordable meals and they also provide limited time food promotion moreover in Asia-pacific, middle east and in Africa their plan is to focus on convenience, breakfast and value.

As a young child going to McDonalds or any fast food place was a rare because eating out was not acceptable for my parents and the food was not healthy. Things have changed over time and McDonalds has an affordable menu like the dollar menu, but the food is still unhealthy. It was a great idea for McDonalds to come out with a toy targeting children, but it is not good for the children and people that suffer from obesity. This fast food epidemic has affected many people and it will continue to affect the younger generation. Growing up going to McDonalds was the exciting because of the toy that was in a happy meal. It is understandable now why many parents back then did not like taking their children to a fast food place. Now many parents find

McDonalds changed menu with items such as porridge, smoothies and chicken wraps is on reason for the growing business

The extent to which McDonalds is marketed to children can be seen in the installation of playgrounds, birthday party hosting, toys with kid 's meals, Ronald McDonald the clown, and many other sly advertising techniques such as a cartoon on TV. All of these marketing techniques lure kids in at an early age. Uneducated people are more likely to eat at McDonalds at a larger scale because many times they are not informed of

The first strength of McDonald’s has been their product strategy. Throughout the past three decades they have simply been a hamburger and fries Restaurant. Growing customer wants and needs along with increased competition has forced them to alter and improve their menu to

As more and more of these companies restaurants popped up around the nation more and more effort was put into targeting the right people to advertise and influence families and children to come to their restaurants. McDonald's was the

McDonald’s was founded in 1948 after Dick and Mac McDonald shut down the Bar-B-Que restaurant. Three months after shutting it down in December it reopens as a self-service drive in restaurant known as McDonald’s. In 1961 Ray Kroc purchases the interests of the McDonald brothers along with the rights to the McDonald’s name for $2.7 million. McDonald’s had continued to grow from a small restaurant in California into the world’s most recognized fast food chain. McDonald’s operates in over 119 countries with more than 30,000 restaurants. For right around 60 years, McDonald’s has defined the fast food industry while etching its golden arch logos, Ronald McDonalds, and the big mac sandwich. Millions of people have worked at McDonald’s as their very first job. McDonald’s introduced us to concepts like drive-thru window and the Happy Meal for kids allowing them to provide fast, affordable, dining while on the go.

McDonalds is a worldwide organization that has been around for decades and lasted through some really trying times for many economies around the world. McDonalds has weathered major disasters, failed economies, attacks from the diet industry, and even states looking to ban them because of potential health effects on children. McDonalds has taken these people head on and decided that they can still be profitable and weather any storm that may come their way. The new Chief Executive Officer for McDonalds is seeking to turn things around as there has been a slight slump in sales (Passeri, 2016). He is bringing a new vision on board and cutting some of the unnecessary spending that was happening as it related to McDonalds menu and spending.

McDonalds is a fast food restaurant company founded on April 15, 1955, by Ray Kroc. It’s headquarters are located in Oak Brook, Illinois, United States. They serve 68 million customers on a daily across 119 countries around the world. With approximately 35,000 running locations, they sell all types of fast food including burgers, wraps, fries, salads, pastry’s, sandwiches, and beverages and more!

McDonald 's Corporation has enjoyed great success as one of the largest food-service retailing chains in the world, with 30,000 restaurants that “operate in more than 100 countries on six continents (Wyatt, 2012;Funding Universe, 2012).” Founded in San Bernandino, CA in 1948, McDonald 's Corporation

McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioral. They have segmented their products and positioned their products according to kids, students and family. But they haven’t segmented their products according to the Adult target group. Also they haven’t started

McDonald’s is the largest fast food restaurant in the world both in terms of customers served and revenue generated. McDonald’s is a chain of fast food restaurants that was established by two brothers called Richard and Maurice McDonald. The two brothers opened their first restaurant up in California in 1940.

McDonald’s Corporation has continued to evolve in the fast-food industry, and introduced a more contemporary look and new menu items, while altering traditional favorites. The changes we see before us today, are all a part of the company’s strategic plan. However, five things still remain a priority in McDonald’s strategy; people, products, place, price, and promotion. The company depends on each of these core drivers to create opportunities for McDonald’s Corporation. During my research I have taken a look at how some of McDonald’s competitors measure up to the company. However, in this paper I will be discussing Burger King’s position compared to McDonald’s by using some of the recent articles I read about the fast-food restaurant business. Additionally, I will be summarizing McDonald’s strategies and performance in 2010, and the effectiveness of the company’s strategies. Lastly, I will discuss some recommendations that I would offer McDonald’s chief executive officer.

McDonald’s is a very well-known fast food franchising company and corporation. The company was first established in 1940 by brothers Richard and Maurice McDonald. Surprisingly the restaurant was not named “McDonalds” from the beginning, it was actually named “McDonald’s Bar-B-Q” and it held many menu items, but mostly barbecue. After eight years of selling their menu, the brothers noticed hamburgers were their bestselling item. It was at that time, in 1948, that the McDonald brothers closed down their small car hop to open a burger stand with a streamlined system. They renamed their burger stand “McDonalds” and that became the start of its journey to become the biggest global fast food chain. In 1955, a man by the name of Ray Kroc