McDonlad's Fast Food

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

In August 2001, it was discovered that the McDonald’s Monopoly game was a fraud. Simon Marketing, which ran the game on behalf of McDonald’s was responsible for the fraud. An investigation was initiated pursuant to a confidential tip. The investigation was led by the Federal Bureau of Investigation and dubbed Operation “Final Answer”. During the investigation to uncover the fraud, the FBI used several different forms of surveillance. In this paper I will describe how the actual fraud was committed and subsequent aftermath of the investigation.

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

It was designed for quick service, yet having great food to eat. That right there, will come back years later to haunt Americans. With a small menu of only 9 items, there was one food item that stuck out like a sore thumb when it came to the sales charts. That item would be the delicious fifteen cent hamburger. By 1958, McDonalds sold 100 million hamburgers. Over the years, they opened many more restaurants. Not only were they selling, they were expanding. Business was booming, so they had no choice rather than to expand their services. In the very next year, they had opened their 100th McDonalds restaurant. All this was in just four years, if time could tell how quickly things change, lets skip ahead another three years. The year 1962 truly marked an era of how Americans are today. Lazy and arrogant! A Denver, Colorado McDonalds introduced indoor seating for their McDonalds restaurant. This seems like everyday dining for most of everybody reading this. With just one food chain opening up, surely it could not be the only cause of obesity rates in the United States. Please remember, McDonalds is not the only fast food chain around. They inspired others along with their success. Burger King, Checkers, Hardees, Wendys and Sub Way are just a few example of fast food chains that have began to dominate the food industry.

Fast food has been around since before 1950 and has only grown in popularity since. One of the first and now most popular fast food restaurant is McDonalds. Opened by the McDonald brothers in 1948 as a small restaurant chain in California was soon transformed by Ray Kroc into the corporation many Americans know today as McDonald 's. After the opening and growth of McDonald 's, many other restaurants began to follow the same system as them. This resulted in Wendy 's, Burger King, the growth of White Castle, and many other very popular fast food establishments all over the United States. Fast food chains easy access to fast, good, and easy food has fueled the growth in these places and the negative health results that come from them. Since

To start, McDonalds uses propaganda to manipulate people into consuming their food. This may not seem like an issue, but they do not educate their customers for what they are buying. For instance, one in four McDonald's don’t have their nutrition information in Manhattan. There are 83 McDonald’s in Manhattan, so almost 21 stores in the chain will not provide the nutritional information to their customers.

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

As a young child going to McDonalds or any fast food place was a rare because eating out was not acceptable for my parents and the food was not healthy. Things have changed over time and McDonalds has an affordable menu like the dollar menu, but the food is still unhealthy. It was a great idea for McDonalds to come out with a toy targeting children, but it is not good for the children and people that suffer from obesity. This fast food epidemic has affected many people and it will continue to affect the younger generation. Growing up going to McDonalds was the exciting because of the toy that was in a happy meal. It is understandable now why many parents back then did not like taking their children to a fast food place. Now many parents find

Mcdonald’s knew that it would have been in pop culture when the legendary founder of the company, Ray Kroc , said “Mcdonald's was not into the hamburger business, but it in the people’s business” Kroc was saying that he believes in what the people want and mainly that's what pop culture is about. They use big graphics and flashy advertisements to give the people what they want. Mcdonald’s has become apart of culture for everybody.

Headquartered in United States of America (USA), McDonalds is known as the emblem to globalization with their successful worldwide franchises. McDonalds are a leader in the fast food industry. They have served over 68 million customers daily (Burger Business, 2012). McDonalds have around 35 000 restaurants worldwide, with 1.9 million employees working under their majestic corporation. Furthermore, 80% of their restaurants are franchised (McDonalds, 2014). Forbes (2013), ranked McDonalds #6 in the world’s most valuable brands. With a brand value of US$39.4 billion and US$88.3 billion of revenue, McDonalds topped the restaurant industry in the list. Now, how did McDonalds came about this success? Entrepreneur Ray Kroc bought over McDonalds in 1954 from the McDonalds brothers that saw the growth of the successful business (McDonalds, 2014). Ever since then, McDonalds had been the name on everyone’s lips when talked about scrumptious, tender, mouth-watering foods. McDonalds stated, “By 1958, McDonald’s had sold its 100 millionth hamburger.”. It was a success like no other. McDonalds were one of the first to bring the concept of fast-food in the food industry at the early era of 50s. It catered to its most famous menus – Filet O Fish, Big Mac and Egg McMuffin.

Fast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonald 's Corporation is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.

While, McDonalds is the world largest fast food chain that does not come without problems, the more knowledge that people have the more power they have, McDonalds has in recent years made many adjustments to preparation of certain food items, adjustments to the size food items as well as increased nutritional value to certain food items. Many