Who Is Marshal Mcluhan

As a polysemic text, television has the power to inspire a range of interpretations according to the denotation or encoding of the producers and the connotation or decoding of the televisual consumer. As first described by Stuart Hall in Encoding/Decoding, and then by Horace Newcomb and Paul Hirsch in Television as a Cultural Forum there exist three basic categories of potential readings of a singular text within the broad range of potential interpretations: dominant or preferred, negotiated, and oppositional, each of which depends on the ideological, political, and social position of the interpreter, as well as their experiences, making them, according to Newcomb and Hirsch cultural interpreters, or cultural bricoleur. As a parody, a genre

     But, for most part, author feel television is 'drug'; that is corrupting today's society. Many of us fail to recognize how it has caused the decline of family rituals, the avoidance of relationships and the destruction of the family. Our addiction to this daily habit cause us to escape the real world.

Television plays a very important role in everyday life. As children grow and develop, they can be influenced by what they see and hear.

Postman made it clear that his book is not an attack on the television itself. Instead he asserted that, supplied by the television's form, it is the change in the definition of how we learn, and thus perceive, the world around us that is under his criticism. When it comes to entertainment, Postman admitted that the television does an excellent job. "Television [...] serves us most usefully when presenting junk-entertainment; it serves us most ill when it co-opts serious modes of discourse-news, politics, science, education, commerce, religion-and turns them into entertainment packages" (159). The television does not require viewers to carry thoughts from minute to minute, and their eyes are never unstimulated, as the average duration of a camera view is a mere 3.5 seconds (86). Such brevity of thought and picture are a drastic difference from the way we used to get our information. That is, through the monopoly of the print media. Then contiguous information, uninterrupted by advertisements and thoughts not spliced into sentence-long segments, was expressed from cover to cover. Now, the kind of information (or misinformation) we are accustomed to receiving via the television set is redefining the way we receive and perceive information. It is not

In this day and age, television is seen as the most useful technology in the world where we get enough information, entertainment and knowledge. People believe that it is more preferable to have a television rather than to watch a live play in the theatre due to the freedom of relaxation and high level of participation. In this essay, Marshall McLuhan’s technology is the extension of human senses along with Walter Benjamin’s reproduction of art would be analyzed. The main of this essay is to analyze two theoretical concepts and compare them to one another in relation to television and also how these two theoretical concepts would approach television as a technology.

In recent discussions of watching an excessive amount of television, a controversial issue has been whether it is good or bad. On the one hand, some argue that it affects our mental and physical health. From this perspective, it is clear that heavy TV watching is not beneficial. On the other hand, however, others argue that a TV exposes you to important news and different cultures. In the words of Caron Andre, one of this views main proponents; “news, current events and historical programming can help make young people more aware of other cultures and people.” According to this view, Andre believes that TV can be beneficial to the watchers. In sum, then, the issue is whether TV has positive or negative effects on the viewers.

Last Tuesday, I attempted to unplug myself from the world of media and see how it affected my everyday life. After trying to disconnect myself from everything that involves media, I realized how much I rely on it to get me through each day. I was never this aware of its presence in today’s society until disconnecting myself. Without media to rely on, I found myself having to readjust my whole normal routine just to get through the day.

As television viewers, we tend to slouch in front of this electrical box after a long day’s work, many of us don’t think or know about how much television programming has changed since our parent’s childhood. In “Thinking outside the Idiot Box” by Dana Stevens and “Watching TV Makes You Smarter” by Steven Johnson, both writers give their thoughts and opinions about how television programming has evolved over the last three decades. These gentlemen recognize that the days of slap-stick comedy were over and replace by more sophisticated stories. This new brand of programs have provide a step stoning for the evolution of television to gain momentum.

Neil Postman writes, Amusing Ourselves to Death to address a television-based epistemology pollutes public communication and its surrounding landscape, not that it pollutes everything. The book was produced in 1984 in a time where television was an emerging epidemic and other forms of communication that today have taken flight, didn’t exist. It is directed to people who have let television drag them away from their Focus and attention to comprehend as they have lost the ability to bring forth your own knowledge and find meaning. Postman’s purpose to spread the word of this discourse and inform them of how much society is being set back due to the over indulging of television

When Marshall McLuhan coined the phrase “the medium is the message” back in 1967, we were facing a very different society than we are today. His focus was of course on the mediums of the time: radio, newsprint and television. Mark Federman, a Chief Strategist for the McLuhan Program in Culture and Technology asserts in his article, What is the Meaning of the Medium is the Message? (2004), McLuhan was not speaking directly about the medium itself. His thought process went to a deeper level. Federman “note[s] that it is not the content or use of innovation, but the change in inter-personal dynamics that the innovation brings with it” that is the issue. In a world that we can now access hundreds of thousands of bits of information in milliseconds, we can certainly see a shift in media influence. Today we can actually watch events as they unfold, whether they are events for a greater good or events of horrific acts of terrorism, technology has enabled society to be omnipresent. Melody Thompson (2011) refers to Jaron Lanier in discussing how technology shapes our relationship to itself. She notes that Lanier believes technology imposes on us its own viewpoint and that shapes our decisions. In a world where we live with a 24 hour news cycle and news stations that can skew their reporting to send the message they want their viewers to hear, it is quite prophetic when Lanier states “it

Television is incorporated into my daily routine whether it is watching the news in the morning or a movie at night. When I watch the news in the morning I catch up on current events and other news. On the other hand. At night I watch movies for entertainment and enjoyment. Television is not just changing people into couch potatoes by watching “chasing fast cars, drinking lite beer, shooting each other t close range, etc.”, it also can be a daily tool to learn new things and catch up on current events.

Anybody who has ever been a policeman, a lawyer, a psychiatrist, an ER doctor, or an FBI agent will attest to the truth that television does not accurately portray their life. In almost all aspects, television rarely depicts the world and life accurately. Too much television results in disillusionment about what to expect from the world around us. TV not only inaccurately portrays life, but it oversimplifies reality. It presents subjects in a matter of minutes and nicely wraps everything up at the end. This harms clear thinking by conditioning you to expect that most problems have a simple, clear solution that can be implemented in 60 minutes or

The main claim is that television is beneficial on a more social level. By following the intricate storylines, television viewers are able to learn how to decipher social cues, while honing analytical skills in order to keep track of what’s happening. The cognitive labor of television, according to Johnson, is why it’s so alluring for the viewer. The mental progression of society is marked in the complexity of the shows we watch. An example given is the difference between I Love Lucy and Friends. The former is all about short, uncomplicated humor, while the latter calls on the necessity for rapid informational recall. Old fashioned comedies relay their jokes within the span of thirty seconds, whereas modern comedies are a series of inside jokes within the show, illusions to other things, pop culture references, as we as puns and sarcasm. The social complexities change with the mental level of the viewers. Television is all about collateral learning, rather than the actual content of the program; much like gaming. We have to trach quick time happenings, social connections, and other such important ideals that we need to have a handle on to operate smoothly in social situations. Johnson is suggesting that not only does television watching progress our mental prowess, it benefits our social conduct and understanding as

Neil Postman builds his argument by breaking down television into its component parts: photographs and the telegraph. He argues that both of these media inherently decontextualize their content. Photographs are inherently out of context. They can be nothing else. The content is photographed so that it can be viewed in a different context at a later time. Far from picturing a figure and its background, the photo combines both into one object. The context becomes content. Instead, words provide meaningful context to explain the pictures. This is why newspaper photographs have captions. The telegraph, TV 's other component, dislocates events from geography. It takes information from a context where it is pertinent, meaningful, and relevant and removes it to a location where it has little or no import. Only rarely will this information affect the daily life of the far-off reader. Thus, primarily it is simply interesting, but it is not relevant. It 's entertainment with an alias: News. By combining these irrelevant events with those context-less images, the television is inherently a decontextualizing agent itself. Try watching the television news without sound and imagine watching it without captions.

Children view violence in different ways when they watch it on television, whether it is cartoons or a type of drama and action programming. After children have watched these television shows, they may have interpreted the meaning into a negative behavior. It could influence them by becoming aggressive, afraid of the world that surrounds them, or it may lead to confusion. When it is said that children may become confused because their parents teach that violence is wrong. When they view someone in a “superhero” position participating in violence, they may see that as it is all right for the simple fact the good person does the action. According to the American Academy of Children and Adolescent Psychiatry, “the impact of TV violence may be immediately evident in the child's behavior or may surface years later (AACAP, 2011).”