Mcbride Financial Services Marketing Plan Essay example

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

McBride Financial is a fast growing organization with plans to open a total eight offices located in Idaho, Montana, Wyoming, South and North Dakota. Services will specialize in providing financial mortgage assistance to first time buyers, retirees, professionals, families and individuals with credit problems. McBride Financial provides customers with informative information without any hidden cost. Breakdown of services and rates are thoroughly explained with every home purchase. Applications are processed within one business day.

With the largest portion of homebuyers using the Internet to search for homes, McBride Financial Services should place a greater emphasis on Internet marketing. McBride’s Internet marketing should include customer testimonials and Web links to relatable businesses on the company’s Web site. With information gathered from local chambers of commerce, visitors’ bureaus, and local realtors McBride Financial Services will be well armed to reach their target market of higher-end customers looking for primary or secondary homes or recreational properties.

The website's informative articles answer questions and illuminate the buyers path on subjects, such as finanacing, making an offer, negfotiong, inspection, and much more.

A one stop mortgage provider is the marketing strategy McBride Financial Services use to sell its product in the five states where the company operates, Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride’s business philosophy is to provide each customer with efficient and effective processing of mortgage application from inception to closing. The company prides its self in offering preeminent low cost mortgages to professionals, retirees, families, and individuals using state-of-the-art technology.

However, there are many companies that provide the all kinds of information also could include the information about rental and selling real estate. There’s more company has joined the competition, from the traditional search engine, the user also could have found out many pages about selling and renting. Many website which has provided users with other information about selling and renting is trying to broaden their horizontal by add in more renting and house selling information as Zillow. (http://subscriber.hoovers.com)

Hyman, M. R., & Sierra, J.J. (2010). Marketing research kit for dummies. Wiley Publishing, Inc.

Social networking can benefit businesses greatly. These sites allow businesses to advertise and market services to a large audience, and since a profile is free to set up, the advertisement is

The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent

Coach maintains very high brand equity within the market. Coach is known for producing items of exceptional quality. Coach has proven that, even in a down economy, customers are willing to pay for quality. The perceived value of a Coach bag has helped Coach to weather the financial downturn. Coach consistently outperforms the market.

McBride should therefore conduct market research using the available demographic information from the US Census Bureau, and information from its own customer bases. Ideally, the company would be able to formulate customer profiles of competitors, but this information may be difficult to obtain. McBride should aim to create a demographic and psychographic profile of its current customer base, and the same for other potential customer bases. Differences between McBride's existing customers and the general population of the area in which McBride operates can highlight some potential markets, in terms of demographics, income levels, education, banking behavior and other key variables. The more variables that McBride studies the better, bearing in mind the cost of acquiring additional information.

Australia has been considered one of the most highly ranked countries in the report by The Economist Intelligence Unit. Economic factors, political and social are broken into 15 sections for which the report bases its rankings into for the countries around the world. Australia had come in 9th place with Scandinavian countries and Canada placing higher in the top rankings. Over 165 countries are broken down and looked at their state strength and governance, history in unrest, economic stress, levels of development, unemployment, and growth is GDP per head and public trust in political institutions.

Like mentioned above, some listings may even include video tours of a luxury property. Video tours are becoming more and more popular throughout real estate listings. Whether a prospective buyer is across the country or across the street, a video tour will allow them to get a good look of your home and the features it has.

our pocket at the end of the day we're also going to provide you with all the data you need about the homes that have sold in your area so that you can price your home correctly of course there's more but we will cover that in the kid so you don't miss a fin phase two marketing it's all about marketing and believe me when it comes to marketing we have that dialed and both in the virtual sense and physical sense we're going to create and design your own custom property website along with a virtual tour of your home you'll also get a local MLS listing professionally designed flyers for your open house a perfect craigslist posting with a virtual tour and website link so people can go right to your site to see your house you're also going to get youtube and social media links to share with all of your friends and family your listing will also be put on all the major property websites especially the big three Zillow realtor and Trulia com+ many others the biggest benefit to having a custom website is that when people see your home on the Internet of one of the major sites they will click on that link to see the virtual tour and that will take them out of the property side they are on and onto your custom website now they're not looking at the other properties they are focused on just yours brilliant in other words if anyone is looking to buy a home in your area on the internet then trust me they will find it we also had the blueprint for the mega open house system that we have