Mcbride Marketing Paper

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Sioux Falls, SD is one of McBride’s locations. McBride Financial Services utilizes sensitive equipment and toxic chemicals during its manufacturing process. These high end and dangerous items place the location at risk. Some of the threats include: use of toxic chemicals, public transportation, crime, and acts of terrorism. It is McBride’s responsibility to mitigate these threats.

McBride Financial is a fast growing organization with plans to open a total eight offices located in Idaho, Montana, Wyoming, South and North Dakota. Services will specialize in providing financial mortgage assistance to first time buyers, retirees, professionals, families and individuals with credit problems. McBride Financial provides customers with informative information without any hidden cost. Breakdown of services and rates are thoroughly explained with every home purchase. Applications are processed within one business day.

The following policy is in response to McBride Financial Service's request to develop a security policy that will address its loan departments current needs as well as any issues that may arise involving online loan applications. McBride's target market comprises of an upscale demographic. Most of the individuals that request mortgages through this company are professionals, retirees, and families purchasing their primary or secondary home.(University of Phoenix, 2005) This is a market who is customarily aware of any changes to their personal information and/or financial records. Therefore securing this information is of extreme importance and essential to the longevity of McBride Financial Services.

Shorewest’s private and family owned status was an important factor, based on the assumption it would provide a better culture and more opportunities, unfortunately, when conducting a financial analysis of the company based on common measurement criteria, privately owned has drawbacks. Shorewest is not required to generate or share publicly, annual reports, normally where financial and market data is typically available. Without easily assessible financial data, it is hard to measure profitability, however, the data available does demonstrate a track record of home sales and agent recruiting. Growth and resiliency appear to be a strong competency, the company survived the housing crash with diversified service offerings in their mortgage, title and insurance divisions. Creation of their home services division in 2011, designed to coordinate moving and utility transfer activities, shows courage and innovation. This service was discontinued in August, which also demonstrates sound measurement and financial decision making, many companies are slow to cut the cord when a product or service is not performing to plan. Even without specific financial data, there is solid evidence to support adequate financial efficacy and long-range planning.

It works on predictions of performance that are normal to all participants and would likely occur. It is all about guessing what the competitor can or cannot do which means that the decision made will not be optimal. Decisions are based on predictions and assumptions which depend on initial conditions that are liable to sudden changes due to multiple of factors.

In this paper the members of group A will look at McBride Financial Services project to expand its operations and three financial

When developing McBride Financial Services Security Policy, it's important to consider the various aspects of the firm's customer base. Generally, the organization's customer base is made up of professionals from an affluent demographic, retirees seeking for mortgages, and families that want to buy a home (Rodgers, 2010). While the customer base consists of a diverse range of people with different needs, these people are well-educated individuals. As a result, the organization's customer base is extremely cautious about personal

McBride Financial Services is a virtual organization at University of Phoenix that provides mortgage services for its members. McBride has as its stated goal to be a "preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, South Dakota." McBride provides serves for three primary groups of mortgage seekers: professionals purchasing a primary or secondary residence, retirees purchasing a primary or secondary residence, and families and/or individuals purchasing recreational properties.

From the four P's marketing website their definition of a product is that the market size varies according to consumer preferences. That is doesn't matter which product they have to offer, make sure that the product comes from a reliable supplier that has high quality products.

|Little Black Bag (small circular purse) |22” Spinner (suitcase) |Lanyard |Case for iPhone 5 |

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Puma is a sport brand created in 1924 In Germany by Rudolf Dassler the brother of Adolf “Adi” Dassler who founded the competitor ADIDAS.