Mccain 4p's Essays

McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional

“The solution, in his view, is to replace Big Food’s engineered, edible evil—through public education and regulation—with fresh, unprocessed, local, seasonal, real food.” (Freedman). Pollan has increased spite for “nutritionism,” which is the idea behind packing healthier ingredients into processed foods which is what Freedman is advocating for. Pollan’s view is much the same as some scientists, food activists, nutritionists, and celebrity chefs. He has had such an influence that the Silicon Valley caters to the wholefoods movement and the progression to familiarizing the masses with simpler eating habits (Freedman). However, being an area full of technological endeavors, the Silicon Valley sees technology as the culprit as well. The New York Times Magazine’s food writer, Mark Bittman also shares views with Pollan. In fact, Bittman has even written a cookbook on how to eat better. While most are more wholesome there are still few recipes that are high in fat. One of his recipes consists of corn being sautéed in bacon fat and then topped with bacon (Freedman).

Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]

• Consumers want to be more nutrition-conscious and the desire for low-calorie products is growing.

Howard Moskowitz, a food industry consultant, detailed how to increase the flavor appeal of Dr. Pepper by its consumers, with large amounts sugar. In Prego spaghetti sauce, after tomatoes, sugar was made the next greatest ingredient in amount. The classic Lay’s potato chip brand included many different flavors such as chips with salt & vinegar, salt & pepper, cheddar, and sour cream flavoring. Mr. Moss goes on to describe how Frito-Lay executives hope to develop “designer sodium,” which may decrease the sodium content of their products by a considerable

Popchips is a chip brand who claim their chip is a healthy snack. Popchips claimed that they do not use any flavor enhancer, no added preservatives, no fake flavors, and no synthetic colors. Their product use all-natural ingredients from non-GMO sources (Faq). This particular ad created by Popchips used a bright red color that brings the audience’s eyes to attention. The ad is divided into three sections. The top section writes “less guilty, more pleasure.” Three stacks of potato chips at different height are in the middle of the page. An enormous “100 calories” laid behind the three potato chip stacks. Below each stack is the names of chip types including: fried chips, kettle style chips, and Popchips. Underneath the names are short nutrition facts of the chips. The bottom section depicts a short description of Popchips.

Government campaigns to inform people of the dangers of a high-fat diet have caused the public to recognise that they need to watch what they eat, since unhealthy foods can lead to heart disease and obesity, as well as a myriad of other health problems. This has lead to an increase in the sales of healthy substitutes for fatty foods. Muckle chips are high in fat, and although

Putting our health into the hands of agribusiness and food corporations is one of many reasons our nation’s health is depleting and losing a battle against obesity. Food corporations target the poor, the time constricted, and the uneducated as a way to sell their product. All of these limitations are related to one another in some form or fashion. A high school dropout, making 19,000 dollars a year, who is a mother, has a higher probability of being obese than a woman the same age who is attending college. Convenience started with the introduction of Swanson’s T.V. dinner. Combined with a large advertising budget and a trusted name, processed foods entered the homes of Americans after the Second World War, selling over 13 million within its first year (Ganzel). The convenience of having a meal prepared for your family with minimal clean-up was sweeping the nation and other companies soon followed suit to keep up with consumer demand.

A life cycle diagram helps businesses analysis their attempt to identify a set of commercial stages in the life of commercial products, for example, introduction, promotion, growth maturity and decline.

Frito-Lay is a national brand and a worldwide leader in the manufacturing and marketing of snack chips. Frito-Lay accounts for 13 percent of sales in the US snack food industry. Frito-Lay’s

Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).

Another important element to look at for food is how our food is made and our options to food. Over time, Dan Barber explains that we have shifted our approach to eating from family style that consisted of a classic meal centered on a large cut of meat with a few vegetables. Later shifting to a cautious approach that we expect our meat is from free range animals and the vegetables are locally sourced. Whereas, today we are more of an integrated system of vegetable, grain, and livestock production that is fully supported by what we choose to cook for dinner. Since we experience no upper limit on the amount of meat we can consume. As a result from the industry becoming too good at producing a lot of animals too cheaply.

Product life cycle refers to the stages that a product. Changes in demand for the product is the factor that delineates the changes from one cycle to another (Daft & Sanders, 2012). The typical product life cycle has four identifiable stages;

Campbell’s is constantly modifying its products based on consumers health and fitness needs. This company currently maintains a vast consuming goods portfolio that includes famous consumer brands such as Pepperidge Farm, Prego, Pace and V8. This company produces variety of food products that are high quality for consumption and are also widely known as branded convenience food (CSC, 2009). As a number one soup manufacturer in the world which owns up to 70% of U.S market share has experienced a steady growth over the past few years despite the slow performance of the US economy. As the company has turned global its competitors extend from domestic to global markets.

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).