Mcdonald’s Research Paper

McDonald’s is the largest chain of fast food Corporation in the world, has become a global most valuable brands. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Is the world 's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006. And owned the restaurant chain Boston Market until 2007. It employed more than 418000 people in the world.

Ray kroc named mcdonald's from his friends Dick and Mac Mcdonald. Ray opened the first mcdonald's in 1955 in Des Plaines, Illinois. In 1959 the 100th mcdonald’s opened in chicago. In 1963 there was one billion hamburgers sold. Also opened its 500th location.

Kroc noticed how unique and efficient this new restaurant operated. Their format allowed Richard and Maurice to produce huge quantities of food, quickly, and allowing them to charge only fifteen cents a burger! Competing restaurants charged double this amount! There was no need for waiters and waitresses, with their new self-service counter. Plus, all hamburgers were cooked ahead of time, pre-wrapped, and kept warm under heat lamps, ready for hungry customers working against the clock. Seeing great promise in their restaurant, Kroc began a franchise program for the McDonald brothers, opened their first franchise on April 15, 1955, in Des Plaines, Illinois, launched their corporation in the same year, and eventually, Ray Kroc bought out the company in 1961. As the new burger chain became more and more popular, Kroc decided the company needed a new public face. In 1963, Ronald McDonald was born. He was extremely popular, so the corporation continued to develop symbols to represent McDonald’s, such as the Big Mac (1968), the Egg McMuffin (1973), Happy Meals (1979), and Chicken McNuggets (1983). Even more characters were introduced, such as Hamburglar, Mayor McCheese, Officer Big Mac, and Grimace, to name a few. According to Britannica School, “McDonald’s effectively became the most popular family restaurant in the world, emphasizing affordable food, fun, and flavors that appeal to children and adults alike.” (Britannica School, par. 5) Soon, McDonald’s extended into Canada in 1968, and by 1988, they had reached a total of 10,000 restaurants. But all of this was just the

If you're a McRib aficionado, brace for an early Christmas gift: the McDonald's' elusive McRib sandwich returned days ago to a select number of fast food locations. And, in keeping with the unofficial tradition, the hamburger giant is only offering the tasty cult classic handheld delicacy while supplies last -- and at a limited number of McDonald's locations.

For this experiment, my roommate and I went to McDonald's to get some food. I decided that I was going to doing a jumping jack every time I got up and that I would clap above my head when I took a bite of food. I chose these actions because they aren't very common actions done by adults.

One of the biggest CSR activities McDonald’s is involved in is the Ronald McDonald House Charities. Ronald McDonald House Charities has been around since 1974 and has provided “vital resources and compassionate care to children and their families being served by leading hospitals worldwide.” This program mainly focuses on helping families cover medical expenses and hospitalization fees for their children if they cannot afford proper health care coverage. The Ronald McDonald House Charities offers access to highly specialized medical treatment. Even if said treatment is thousands of miles away from home, McDonald’s provides housing for families so that they can stay near or at the hospital that their child is staying at.

McDonald’s is the leading global food service retailer with 1.8 million employees who serve 69 million people in 118 countries each day; from more than 34,000 local restaurants, 80% of which are franchised. ("Getting to know," 2013)

Franchises are across the world and their growing. places such as McDonalds,7eleven and Burger king have been around for a while, and will continue until the day the world dies. A franchise is a business relationship in which a franchisor grants a license to use the name of the business calling him the franchisee. To become a Franchise is not an overnight task Capital has to be raised to purchase a franchise. Most franchises can be up to one million dollars or more. After raising capital, a franchise can be purchased, but there are rules and regulations that must be followed. Franchisees have duties and responsibilities they have to account for. Then the franchise agreement that needs to be followed to the letter.

McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a

In 1940, McDonald’s was first opened in San Bernardino, California by two men, Dick and Mac McDonald. At first, it was called McDonald’s Bar-B-Que. In 1948, the restaurant was shut down for three months for alterations. The menu was reduced to nine items: hamburgers, cheeseburgers, soft drinks, coffee, potato chips, and a slice of pie. They then changed their name to McDonalds as they changed their menu and stop serving Bar-b-Que.

McDonalds has been the front-runner of the fast food industry ever since it was founded more than 50 years ago. This fast food mogul has provided millions of Americans and people around the globe with their services. However, since the Companies founding in a Chicago suburb to the globally recognized Corporation it is now various problems have begun to slow down the sales and growth of the Organization. As of 2014, McDonalds had 36,528 restaurants in 119 countries. The Companies main selling products include: the Big Mac, Quarter Pounder, Chicken McNuggets, and the McFlurry desserts. Many stores also offer breakfast menus which include; the Egg McMuffin and McGriddles. McDonald’s purchases food, packaging, and equipment

According to Corporate Mcdonald online page, Mcdonald's global food service retailers over 36,000 locations in over 100 countries. As states online, "More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women" (CorporateMcdonlds.com).

McDonald's is an Americal fast food restaurant chain which has 76years of history. It was founded as a barbecue restaurant at first in 1940. They reorganized their business as a hamburger restaurant and using production line principles in 1948. Today,Mcdonald's is the world's largest restaurant chain, serving 68 million customers in 119 countries daily. McDonald's operates 36,525 restaurants all around the world and employing more than 420,000 people. There are also a total of 6,444 company-owned locations and 30,081 franchised locations.

Franchising is an important and relevant topic for a business plan, especially for a fast food restaurant. Shane & Hoy (1998) claim “Business plans are far more common among franchisors than among independent business owners”. The purpose of this literature review is to critically analyze literature regarding franchising from the perspective of the franchisor. To do this the definition of a franchise should be discussed along with the franchise business model. The management of a franchise should also be considered, exposing the perceived benefits and problems that arise for a nascent franchise business.

Service is the key element of McDonald’s operation. According to Shilpa Kannan (2014), every employee working at McDonalds strived in providing 100% customer satisfaction for every customer in every visit. This included friendly service, along with accuracy of an order taking and anticipants of customer’s demand. Therefore, training is the key to success of McDonalds’ in India. I am also concerned about the training of the new employees, for employees should be properly trained to run an effective business. According to the McDonald’s Indian website, McDonalds’ corporation have a training consultant who trains and monitors newly hired employees at cost of franchisees in India. Additionally, optional courses for training are offered to franchisees and employees for an additional fee. Following are the cost and expenses associated with buying and operating a franchise of McDonald’s in India for the term of agreement of 20 years mentioned in the franchise directory:-