Mcdonald Case Study

3. What aspects of McDonald’s management ensure that it was able to deliver a consistent

Ronald McDonald House Charities has been McDonald's charity of choice since the Charity was established as an independent charity in the UK in 1989.In continuing what is widely accepted as being one of the largest and most enduring corporate/charity partnerships in history McDonald's has been helping families with a free ‘home away from home’ for over 26 years. Moreover, currently there are 14 Ronald McDonald Houses has spread across in the UK. Other than that, there are forming new and independent branches in over 50 regions and countries in the world.

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

Nowadays the competition in fast food industry is becoming stronger and stronger as more and more new brands with new and creative ideas. In this written assignment, we will be focusing on why McDonald is so successful as it is currently the strongest and largest global fast food chain.(---) This written assignment will revealing McDonalds’ company background, and its background in Malaysia, and a PESTEL analysis and Porter's Five Force analysis will also be included in this written assignment.

For this experiment, my roommate and I went to McDonald's to get some food. I decided that I was going to doing a jumping jack every time I got up and that I would clap above my head when I took a bite of food. I chose these actions because they aren't very common actions done by adults.

By examining McDonald’s 2012 commercial “Still in Awe” Angus Burger, we can see subliminal messaging through the sexual innuendo background music “Rock You like a Hurricane”, which is important because of the persuasion to the thirty year old professional white male. Throughout the beginning of the commercial there is important lyrics blocked out that many thirty year olds would most likely know without even thinking about it. As the commercial is coming to the end and is about to show the burger it states with the intense lyrics of “Here I am, Rock you like a hurricane, Here I am”.

Real estate: the brand owns all of its properties as the franchisees pay rent to the corporation.

As I searched and searched FD or him, he finally walk in the door. I said, "Mr.McDonald are the results in for band clinic?" He replied, "Maybe, maybe not." I looked at him angrily he slightly smiled and raised a sheet of paper. I ran and snatched the paper out of his hand. I motioned for another student to come look with me. We scanned the paper for both of our names.

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

McDonald’s is aware of surrounding communities and always looking for ways to help. Charities like the Ronald McDonald Home Charities and Inspiration program look to enhance the lives of the less fortunate, mentor, and even help pay for education.

Using the SWOT analysis, verify the attributes that are helping McDonald to stay competitive in the fast food industry in Hong Kong. Do remember to include the internal and external factors that may play part in influencing your SWOT analysis.

In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San

PHOTO: The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac).

down the expansion plan. What went wrong with McDonald’s and what can other international franchises

On the other hand, buyers were more increasingly focusing on value and healthy foods. This condition can force McDonald and its competitor to offer product innovation that can attract the buyers and match with the buyers' requirements.